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Jan. 5, 2010, 6 p.m.

Links on Twitter: ESPN invests in 3D, “view through” as an advertising measurement, followers and readers aren’t the same

In the now-standard redesign post, USA Today says its new home page will load 25-35% faster. http://j.mp/8KJ5DT »

1 million followers doesn’t equal 1 million readers. @anildash challenges Twitter follower numbers. http://j.mp/5lS3pV »

Click through, meet “view through.” Interesting look at the hard-to-track aspects of online advertising: http://j.mp/86I6w6 »

To broadcast in both HD and 3D, ESPN will need two production crews and two sets of announcers. http://j.mp/8mXeMs »

Business blogs get 12x more subscribers through email than RSS, says @hubspot. http://j.mp/5S4rLS »

POSTED     Jan. 5, 2010, 6 p.m.
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The media becomes an activist for democracy
“We cannot be neutral about this, by definition. A free press that doesn’t agitate for democracy is an oxymoron.”
Embracing influencers as allies
“News organizations will increasingly rely on digital creators not just as amplifiers but as integral partners in storytelling.”
Action over analysis
“We’ve overindexed on problem articulation, to the point of problem admiring. The risk is that we are analyzing ourselves into inaction and irrelevance.”