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The media becomes an activist for democracy
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Nov. 28, 2012, 2:12 p.m.
LINK: www.niemanlab.org  ➚   |   Posted by: Joshua Benton   |   November 28, 2012

Yesterday, we shared with you the results of an experiment by NPR Digital Services into what kinds of local news stories generated the most engagement (liking, sharing, commenting) on Facebook. After testing out lots of stories from NPR member stations, Eric Athas and Teresa Gorman were able to identify — and categorize — the stories that work best.

Go read the full story for all the details, but NPR’s Russ Gossett put the nine most successful types of stories into this infographic. Enjoy.

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The media becomes an activist for democracy
“We cannot be neutral about this, by definition. A free press that doesn’t agitate for democracy is an oxymoron.”
Embracing influencers as allies
“News organizations will increasingly rely on digital creators not just as amplifiers but as integral partners in storytelling.”
Action over analysis
“We’ve overindexed on problem articulation, to the point of problem admiring. The risk is that we are analyzing ourselves into inaction and irrelevance.”