Normally, after an Apple keynote, I write a quick roundup of what was interesting about it from a working journalist’s or a media company’s perspective. This time, though, there isn’t much.
The new iPhone 5S looks really nice and promises a superstar camera that I’m sure will be useful on assignment. iOS 7, which was announced earlier this summer, will prompt some redesigns of iPhone and iPad news apps that have fallen fallow. iWork apps, iPhoto, and iMovie will now come free with the purchase of a new iOS device, which will mean some pretty nice editing tools for everyone.
But…not much else. No Newsstand announcements, no Apple TV API, no crazy smartwatch to test your responsive designs on…nothing. Here’s a link to all of The Verge’s coverage.
Update: Damon Kiesow points out that the new fingerprint scanner in the iPhone 5S will be able to replace typing in your Apple password for purchases, making ecommerce a hair’s breadth smoother. But I doubt that will lead to too many more drunken Popular Mechanics downloads at 3 a.m.
5 comments:
Yep. It’s just another appliance.
Two new iPhone models, fingerprint scanning, M7 coprocessor, 64-bit A7 CPU, free iWork, iOS 7 release date, better front facing camera, better rear facing camera, LED flashes that automatically adjust for ambient light, cases, etc. Lots as far as I can see.
As I say above, I’m saying there’s not much that’s particularly new *for working journalists or media companies.*
For example, a small change in how Newsstand is managed might be boring for the average iPhone user but really important for a magazine company.
For example, adding in-app purchasing of media subscriptions was a nice thing for most iPhone users, but it was a really big deal for newspaper companies.
The debut of iBooks Author didn’t mean a ton to most people, but it was pretty interesting to media companies who wanted to create interactive ebooks.
The new iPhones seem very nice. I’m just noting that, as I said, *from the perspective of the working journalist interested in content-production tools and media companies interested in iOS-driven business models*, there wasn’t a ton there.
Fair enough. Though I wouldn’t have expected it either. Apple isn’t going to have something just for journalists any more than musicians or any other vertical market every time. How could they when there are hundreds of vertical markets that could be served by Apple?
Well, between iBooks, Newsstand, subscriptions, in-app purchases, iAds, various rules around regulating App Store content, in-app donation policy, iBooks Author, and the like, there’s been quite a bit in the past. Just not much this time. :)
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