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“If people don’t understand what brand journalism can be, I think it could go sideways and end up being derided as another ‘failed journalism experiment.’ I’m bound and determined to see that that doesn’t happen.”
O'Donovan, Caroline. "Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 25 Sep. 2013. Web. 19 Nov. 2024.
APA
O'Donovan, C. (2013, Sep. 25). Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism. Nieman Journalism Lab. Retrieved November 19, 2024, from https://www.niemanlab.org/2013/09/branded-and-owned-by-ge-run-by-atlantic-media-strategies-ideas-lab-is-a-test-for-brand-journalism/
Chicago
O'Donovan, Caroline. "Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism." Nieman Journalism Lab. Last modified September 25, 2013. Accessed November 19, 2024. https://www.niemanlab.org/2013/09/branded-and-owned-by-ge-run-by-atlantic-media-strategies-ideas-lab-is-a-test-for-brand-journalism/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/09/branded-and-owned-by-ge-run-by-atlantic-media-strategies-ideas-lab-is-a-test-for-brand-journalism/
| title = Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 25 September 2013
| accessdate = 19 November 2024
| ref = {{harvid|O'Donovan|2013}}
}}
