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The media becomes an activist for democracy
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Feb. 11, 2014, 1:27 p.m.
Reporting & Production
LINK: joel.kinja.com  ➚   |   Posted by: Justin Ellis   |   February 11, 2014

The path to enter the journalism business is changing. Some media companies are abandoning unpaid internships; others are terming them reporting fellowships.

Enter Gawker, which is adding a new metaphor to the game by creating a new “Recruits” program. Under the Recruits system, aspiring writers will get short-term contracts, a stipend, their own Kinja blog, and the potential to pull in better pay based off their traffic. Recruits recruits may eventually make their way into a regular gig with Gawker, either as a full-time staffer or as a long-term freelancer.

It’s more of a formalized farm system for Gawker, which has a history of plucking sharp writers out of the comments for a full-time gig.

Since this is Gawker, the emphasis for recruits is not just on becoming a better writer, but also mastering the economics of online media. Here’s Gawker editorial director Joel Johnson on how recruits will get paid:

Recruits will operate on a $5 eCPM — earning $5 for every 1,000 uniques they bring in each month. We will “spot” Recruits their first $1,500 a month; we’re not monsters. Recruits can post as little or as often as they’d like; determining the sweet spot will be part of their learning and tuning process. Monthly uniques over the first 300,000 ($1,500) a month will be paid out at the $5 eCPM, up to a maximum of $6,000. (An atypically aggressive bonus for Gawker, reached at just 1,250,000 uniques per month, but we want to reward initiative.)

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The media becomes an activist for democracy
“We cannot be neutral about this, by definition. A free press that doesn’t agitate for democracy is an oxymoron.”
Embracing influencers as allies
“News organizations will increasingly rely on digital creators not just as amplifiers but as integral partners in storytelling.”
Action over analysis
“We’ve overindexed on problem articulation, to the point of problem admiring. The risk is that we are analyzing ourselves into inaction and irrelevance.”