Publishers of all sizes, including parties of one, will be able to distribute their content on Apple News, the company announced Tuesday. From Apple’s site:

You can author once and News will optimize your content for all iOS devices, so your readers will have a great experience no matter which device they use. It’s easy to connect to existing content management systems, and you get access to a rich suite of tools to measure user engagement with your content.

Apple still says Apple News Format “coming soon” https://t.co/A6QGxDNW5w but internally pushing upgrading pic.twitter.com/b4kXZE598o

— Danny Sullivan (@dannysullivan) March 15, 2016

Apple News will “[identify] high-quality content from lesser-known outlets and [highlight] it for app users,” Vanity Fair reported. And the company is giving users more analytics through a statistics dashboard that will “include basic information such as how many people are reading and how long, as well as when and how they’re sharing certain pieces,” The Washington Post noted.

anyone can now post content to Apple News, but it's unclear to me how anyone is going to find it.

— Jack Marshall (@JackMarshall) March 16, 2016

Also this week, Apple rolled out a format for native ads in Apple News.

Apple said last October that Apple News has 40 million users. About 100 news publishers have signed up.

A few individuals are tweeting about the process of trying to get their content onto Apple News.

Looks like Apple just opened up the News Format (not upgrading MS yet) pic.twitter.com/wiDSqixro6

— Federico Viticci (@viticci) March 15, 2016

So Apple News Format publishing turns Apple News into a CMS in its own right. You get a web editor to edit & preview your posts, and API key

— Steve T-S (@stroughtonsmith) March 16, 2016

Anyone have an idea of how long approval takes for Apple News? Hours and hours is just not sustainable.

— Mic Wright (@brokenbottleboy) March 16, 2016

My channel has been approved, but it seems to imply that after the first submission is reviewed, then will auto-pub https://t.co/HtnwFrw4JE

— Mathew Ingram (@mathewi) March 16, 2016

@JackMarshall Also what's new, instead of feeding Apple with RSS (as I was) I can now tap into the API. pic.twitter.com/hOqjnMAKVO

— Dave Zatz (@davezatz) March 16, 2016

Facebook plans to make Instant Articles available to everyone next month, and there will be a WordPress plugin to make the process easier. Google’s Accelerated Mobile Pages initiative launched last month. But Apple News is a bit different in that it still requires readers to remember to open up a separate app, whereas Instant Articles appear in Facebook’s News Feed and AMP pages are on the open web.