Nieman Foundation at Harvard
The great paywall tightening of 2017 continues. The New York Times said Friday that it will cut the number of free articles available to “most” non-subscribers each month from 10 to five, Bloomberg reported. The change is the most significant one the Times has made to its pay model since 2012, when it cut the number of monthly free articles from 20 to 10. (According to Bloomberg, “The Times may eventually offer a different number of free articles to non-subscribers based on how they arrive or their reading habits.”)
For the Times, the move is an effort to capitalize on what’s been a revitalizing moment for journalism. The “Trump bump” surge in subscribers that news organizations saw after last year’s election has proven to be more than a temporary phenomenon, both broadly and at the Times itself: The Times saw its digital subscriber count surge to nearly 2.5 million in the third quarter of 2017, a 59 percent increase over the previous year. Roughly 154,000 of those digital-only subscribers came last quarter alone. By tightening its paywall further, the Times is tweaking the knobs to convince more subscribers to pay up.
The new paywall restrictions come as the digital advertising environment continues to darken for most companies not named Google and Facebook, which have snatched up most of the growth in digital ad spending. Seeing the writing on the wall, news organizations are increasingly looking to their readers to help make up for the losses on the ad side. (Wired, for example, said this week that it will introduce a metered paywall next year.)
Pretty remarkable https://t.co/aQSgZ866Qf pic.twitter.com/CROjnEqcSu
— David Uberti (@DavidUberti) December 1, 2017
This may help explain why news organizations, including the Times, aren’t letting the potential traffic declines from tighter paywalls dissuade them from making it harder for readers to access their content for free: Any ad revenue declines that result from fewer pageviews are likely to pale in comparison to the revenue gains from new subscribers. It’s hard to argue that it’s not an experiment worth conducting.
12 comments:
2.5 million subs out of 150 million possible subs tells me I need to apply for somebody’s job at the Times.
2.5 million subs does not achieve critical mass in the state of New York. The Times is leaving billions on the table. I am a heavy user. I am not paying $100. for any more digital newspaper subscriptions. I might actually agree that the Times IS as important as they think they are. Especially after what American’s poster child for immigration reform, Rupert Murdoch, has done to the Journal. Let me know where I need to send the cover letter. The resume wont matter.
That’s because of smartphones dudes. The majority of users have only ever done phones. Those of us who did computers in the 90s and early 2000s only use phones because there is no other choice. You can’t have two internet bills and phones will win if your financially tight. Most phone users have never had a computer to begin with or only did game machines.etc for fun so they are used to the rent model.
Smartphones you don’t own anything you always are renting so when you pay monthly subscriptions you are renting continuously where as PC’s at least until recently you could own things on your hard drive. For example with todays technology we could buy a flash drive full of Net Flix titles and pay for only what flash drives we want but keep it forever if we want but instead we are going backwards with THEM controlling the gates.
The globalists don’t WANT us to have independence so by killing off the PC market they will be able to lock people into smartphones pay to rent where they control the narrative. They own the news,politics.etc. The reason Trump is hated is because Trump is saying NO to them rather loudly. He just took away some of their free candy and they are throwing a fit about it. ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME ME!
Of course like 78RPM’s there will be those who deny it all saying “Well I still use a record player (Computer) so it’s not dead!” Well good for you then you are living in the past in the minds of the globalists and what they want to achieve.
The majority of PC users now are European and Russia based. When we went to smarpthones they just got into Windows 7 often pirated and are finding out that their old stuff doesn’t work on 64 bit which the US dealt with in the Bush era with Vista and 7.
This is an example of the deep state trying to undermine Trump. They are doing a digital crackdown as they are desperate due to losing readership. Readers are calling bull shit on their narratives and the news agencies don’t like being told they are wrong so instead of proper investigation they just spew more propaganda which often between the lines you can see it’s false often they say so themselves like the statue bust when Trump was first elected it winded up being total BS later but the media pretended they were never wrong.
Kinda like the Scopes trial about God and schools. Scopes actually won with the ruling against him overturned but the media and popular history only shows the losing part omitting that Scopes later won the case. You can find out on your own but it takes a bit of doing.
Today’s garbage search engines will try to give you only MSM mouth pieces.
The MSM has been caught lying and then caught lying about lying. Their only goal now is to get Trump out of office still thinking Hillary can win but the law doesn’t work that way. Trump actually has to commit a crime and a full trial.etc but they want it NOWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW!
The amount of scandals Trump is a tickle where Obama,The Clintons and Bush are in it neck deep in their global plans.
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