Still in beta, Daily Perfect offers news aggregation based purely on your name. Type it into the home page, let the wheels turn for a little while, and it comes back with a custom-tailored package of news items and topics (and people of interest to you in the People tab). For a not-common name with presence in a variety of places around the web, like mine, it works pretty well. If your name is Jim Smith, or if you’re fairly invisible on the Web, probably not so well. A Twitter inquiry finds others agreeing it sort of works for them.
You can improve the results by voting topics thumbs up or down. There’s also a books recommendation tab that presumably generates a little Amazon affiliate revenue. For fun, see what it recommends for others via the “change name” feature.