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The media becomes an activist for democracy
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Feb. 23, 2010, 6 p.m.

Links on Twitter: Twitter preps ad platform, Batavian says “online advertising works,” 7 percent of Twitter users account for 80% of time

One year later, the Union-Bulletin in Washington’s Walla Walla Valley cautiously calls its paywall a success http://j.mp/dC1F5R »

Hope for online video ads: TubeMogul says 84% of users will watch a full 30-second pre-roll adhttp://j.mp/9YCXjl »

Nielsen finds that 7% of UK Twitter users account for 80% of total time spent on the social network http://j.mp/asljLU »

The Batavian’s publisher says “online advertising works,” but the way a typical newspaper site handles it doesn’t http://j.mp/9TA5Yb »

Twitter preps ad platform for next month. Ads will be “relevant and useful, so the user doesn’t think of it as an ad” http://j.mp/aL3CKM »

POSTED     Feb. 23, 2010, 6 p.m.
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The media becomes an activist for democracy
“We cannot be neutral about this, by definition. A free press that doesn’t agitate for democracy is an oxymoron.”
Embracing influencers as allies
“News organizations will increasingly rely on digital creators not just as amplifiers but as integral partners in storytelling.”
Action over analysis
“We’ve overindexed on problem articulation, to the point of problem admiring. The risk is that we are analyzing ourselves into inaction and irrelevance.”