Links on Twitter: Twitter preps ad platform, Batavian says “online advertising works,” 7 percent of Twitter users account for 80% of time | Nieman Journalism Lab

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Links on Twitter: Twitter preps ad platform, Batavian says “online advertising works,” 7 percent of Twitter users account for 80% of time

By Twitter Feb. 23, 2010, 6 p.m.

One year later, the Union-Bulletin in Washington’s Walla Walla Valley cautiously calls its paywall a success http://j.mp/dC1F5R »

Hope for online video ads: TubeMogul says 84% of users will watch a full 30-second pre-roll adhttp://j.mp/9YCXjl »

Nielsen finds that 7% of UK Twitter users account for 80% of total time spent on the social network http://j.mp/asljLU »

The Batavian’s publisher says “online advertising works,” but the way a typical newspaper site handles it doesn’t http://j.mp/9TA5Yb »

Twitter preps ad platform for next month. Ads will be “relevant and useful, so the user doesn’t think of it as an ad” http://j.mp/aL3CKM »

POSTED Feb. 23, 2010, 6 p.m.

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