Nieman Foundation at Harvard
HOME
          
LATEST STORY
A year in, The Guardian’s European edition contributes 15% of the publisher’s pageviews
ABOUT                    SUBSCRIBE
March 29, 2012, 8:47 a.m.
LINK: talkingpointsmemo.com  ➚   |   Posted by: Joshua Benton   |   March 29, 2012

TPM’s Josh Marshall has shared a chart of their mobile (smartphone + tablet, in this case) traffic growth, which is substantial. Highlights:

— Mobile now accounts for 19 percent of TPM traffic.

— It’s iPhone, iPad, and Android, in that order. No other platform matters much. TPM gets around 750,000 visits a month from iPhones, 500,000 from iPads, and 400,000 from Android devices.

— iPhone growth is accelerating.

— Marshall: “My own sense is that iPhone or other handset devices will never be the primary way people will want to read news. It’s just too small — totally functional and extremely useful but not what you’d probably gravitate towards if you were at home and had a desktop or tablet to use. But I can easily imagine tablets becoming the preferred way to reading news.”

As a regular TPM reader, I suspect they’d see even faster mobile growth if they integrated the TPMLiveWire — which seems tailor-made for mobile, being a series of quick bursts of news — into their mobile site. It’s a curious absence.

Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
A year in, The Guardian’s European edition contributes 15% of the publisher’s pageviews
After the launch of Guardian Europe, one-time donations from European readers increased by 45%.
Press Forward awards $20 million to 205 small local newsrooms
In response to the volume and quality of applications, Press Forward doubled the funding and number of grantees for this open call.
Midwestern news nonprofit The Beacon shuts down its Wichita newsroom
“We’ve realized that we can’t do it all, and have made the decision to no longer have a staffed newsroom in Wichita.”