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April 10, 2012, 9:34 a.m.
LINK: www.pressgazette.co.uk  ➚   |   Posted by: Joshua Benton   |   April 10, 2012

Natasha Wynarczyk and David Woode report for the UK’s Press Gazette that the newspaper is making the smart move into education — a move lots of news companies should be thinking hard about. (Education is a sector where information and market value are still tightly hinged, unlike in much of journalism.)

The newspaper group, which made losses before tax of £33m last year, is understood to be set to launch a course offering training in digital journalism at a cost of £9,000 a head in 2013 at the earliest. GNM is understood to have looked into becoming a stand-alone journalism school but ruled this out for the present, working instead with a partner university.

Richard Lindsay, interim head of PR and internal communications at Guardian News and Media, told XCity – the alumni magazine of City University journalism department – that the newspaper had been speaking to “a range of schools across the country about contributing to the courses they run”. He said the partnership would be up and running in “reasonable time” and that it hoped to enrol students for the next academic year.

Stateside, the New England Center for Investigative Reporting here in Boston has been one of the most aggressive, generating $120,000-plus from training and education programs it runs for high school students, mid-careers, and international journalists.

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The media becomes an activist for democracy
“We cannot be neutral about this, by definition. A free press that doesn’t agitate for democracy is an oxymoron.”
Embracing influencers as allies
“News organizations will increasingly rely on digital creators not just as amplifiers but as integral partners in storytelling.”
Action over analysis
“We’ve overindexed on problem articulation, to the point of problem admiring. The risk is that we are analyzing ourselves into inaction and irrelevance.”