This year’s best in news marketing | Nieman Journalism Lab

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This year’s best in news marketing

LINK: www.inma.org ➚ | Posted by: Joshua Benton | May 10, 2012

INMA — the International Newsmedia Marketing Association — has issued its annual awards for the best marketing efforts by global media. United States winners included the big (New York Times, Wall Street Journal) and the smaller (El Paso Times, Antelope Valley Press, Des Moines Register), but maybe more interesting are all the winners from around the globe. They’ve pulled all the winners into one video. (The actual entries start around 30 seconds in.)

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The media becomes an activist for democracy

“We cannot be neutral about this, by definition. A free press that doesn’t agitate for democracy is an oxymoron.”

Embracing influencers as allies

“News organizations will increasingly rely on digital creators not just as amplifiers but as integral partners in storytelling.”

Action over analysis

“We’ve overindexed on problem articulation, to the point of problem admiring. The risk is that we are analyzing ourselves into inaction and irrelevance.”