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Aug. 23, 2012, 2:33 p.m.
LINK: newsroom.fb.com  ➚   |   Posted by: Joshua Benton   |   August 23, 2012

Facebook’s update to its iPhone app — the most downloaded non-Apple app on the iPhone — is twice as fast as its predecessor for many basic functions. One big reason? It abandons much of its HTML5 core for code built in Objective-C, the native programming language of the iOS SDK.

Worth remembering as more news orgs build mobile apps in HTML5 wrapped in something like Phonegap — we wrote about Politifact’s new app yesterday — that what you gain in being cross-platform you lose in a slower, less-native-feeling experience. Facebook’s Mick Johnson, to TechCrunch:

We deliberately made a trade off to get to scale. We used HTML5 to test and try things out, and people love that in the browser, but they have different expectations of a native IOS app. So with this release we rebuilt the app from scratch over the last 9 months and the main improvement is performance. Now there’s a lot more code built in Objective-C than HTML5.

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The media becomes an activist for democracy
“We cannot be neutral about this, by definition. A free press that doesn’t agitate for democracy is an oxymoron.”
Embracing influencers as allies
“News organizations will increasingly rely on digital creators not just as amplifiers but as integral partners in storytelling.”
Action over analysis
“We’ve overindexed on problem articulation, to the point of problem admiring. The risk is that we are analyzing ourselves into inaction and irrelevance.”