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The media becomes an activist for democracy
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Jan. 22, 2013, 5:15 p.m.
LINK: jimromenesko.com  ➚   |   Posted by: Joshua Benton   |   January 22, 2013

At Sinclair Broadcasting, they do. Reporter Rachel Barnhart (via Romenesko):

…the company has started new social media accounts in my name for me to use during work hours when I am covering stories. The company has administrative control over these accounts…

The big benefit for stations is owning a reporter’s relationship with followers. The reporter can’t take the following with her if she leaves for a competitor or anywhere else.

Meanwhile, you can still complain about your working conditions on Twitter. (Although I really wouldn’t recommend it if your boss controls the account.)

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The media becomes an activist for democracy
“We cannot be neutral about this, by definition. A free press that doesn’t agitate for democracy is an oxymoron.”
Embracing influencers as allies
“News organizations will increasingly rely on digital creators not just as amplifiers but as integral partners in storytelling.”
Action over analysis
“We’ve overindexed on problem articulation, to the point of problem admiring. The risk is that we are analyzing ourselves into inaction and irrelevance.”