Nieman Foundation at Harvard
HOME
          
LATEST STORY
Two-thirds of news influencers are men — and most have never worked for a news organization
ABOUT                    SUBSCRIBE
Jan. 24, 2013, 1:23 p.m.
LINK: adage.com  ➚   |   Posted by: Joshua Benton   |   January 24, 2013

Ad Age has the latest leaked Nick Denton memo, which has its usual assortment of interesting nuggets, but one headline is the growth of e-commerce in Gawker’s revenue mix — “expected to produce at least 10% of revenues this year,” he writes. Jason Del Rey notes the language used in a recent Gawker Media job posting regarding “commerce content”:

It’s a brand new thing that merges writing and product curation. Most importantly, it adds value to our readers’ lives. So commerce content includes everything from posts about the cheapest deal on something our readers need to introducing them to new things they’ve never seen. It’s a new type of service journalism. And yes, we generate revenue when products sell.

Also of note: “The company is working on ways to show past posts that have generated high revenue through affiliate links to readers who haven’t yet seen them, Mr. Denton said.”

Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Two-thirds of news influencers are men — and most have never worked for a news organization
A new Pew Research Center report also found nearly 40% of U.S. adults under 30 regularly get news from news influencers.
The Onion adds a new layer, buying Alex Jones’ Infowars and turning it into a parody of itself
One variety of “fake news” is taking possession of a far more insidious one.
The Guardian won’t post on X anymore — but isn’t deleting its accounts there, at least for now
Guardian reporters may still use X for newsgathering, the company said.