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The rise of informal news networks
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Archives: February 28, 2013

When to trust a theory over hard data, why companies that try to do too much get picked apart by competitors, and why sometimes industries have to learn the same lessons over and over.
Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability?
The Harvard Business School professor and David Skok discuss how news companies should respond to the Internet.