How much do you like mobile ads? | Nieman Journalism Lab

Nieman Foundation at Harvard

ABOUT SUBSCRIBE

Business Models

Audience & Social

Aggregation & Discovery

Reporting & Production

How much do you like mobile ads?

LINK: adage.com ➚ | Posted by: Justin Ellis | March 14, 2013

Media measurement company Nielsen wants to start gauging the effectiveness of advertising on mobile devices. The problem, as Ad Age reports, is that they’ll be asking users to take a brief survey after being shown an ad within an app.

Whether or not mobile users will be receptive to these surveys is unclear. Consumers generally find mobile ads to be more interruptive than television ads, according to a Forrester survey released in late 2012.

Show tags

Join the 60,000 who get the freshest future-of-journalism news in our daily email.

The media becomes an activist for democracy

“We cannot be neutral about this, by definition. A free press that doesn’t agitate for democracy is an oxymoron.”

Embracing influencers as allies

“News organizations will increasingly rely on digital creators not just as amplifiers but as integral partners in storytelling.”

Action over analysis

“We’ve overindexed on problem articulation, to the point of problem admiring. The risk is that we are analyzing ourselves into inaction and irrelevance.”