18 | December | 2015 | Nieman Journalism Lab

Archives: December 18, 2015

“The coming year will see more companies abandon websites altogether to save costs, pouring all resources into media creation and leaving presentation and distribution entirely to outside platforms.” Burt Herman

If you make good content, people will pay for it

“When you hand over a credit card, you value the product you get in return more than you value the brief, transactional moment you enjoy with a listicle that drifts past you in your Facebook feed.” Erik Diehn

Product management is the new journalism

“In 2016, media organizations and journalism schools will begin to comprehend and define product management and embrace it as a relevant and critical career path. Shouldn’t people in these roles be trained to have the storytelling, ethical, and legal mindset of a media professional?” Cindy Royal

A turning point for trust

“In 2016, it’s our responsibility to earn it. Demand change of each other and champion organizational and individual growth through transparency, collaboration, community, and connection.” Kelsey Proud

The rise of frictionless video

“Frictionless video is irresistible. You didn’t even know you made a conscious choice to watch and engage with it. There’s no searching or playlisting or hitting play or loading or waiting through a preroll.” Cory Bergman

Platforms decide who gets heard

“What does it mean that Trump’s voice can be heard calling for the exclusion of Muslims at our borders, but yours can’t? What could that evolve into? Could it affect elections?” Anjali Mullany

The last mass medium finally emerges

“As streaming on-demand content grows, we’ll see the rise of audio discovery outside of a dedicated app, and integrated into the ways we already share content on social streams, the open web, and on mobile.” Caitlin Thompson

Distributed content becomes the norm

“It’s early still, but (a) our content is being viewed at a higher volume than before, and (b) we’re monetizing those views at a higher rate.” Jamie Mottram

Pay attention to distraction

“There’s a big question I think we need to ask ourselves as an industry: Where does this constant shift in attention and loyalty leave news organizations in five or 10 years?” Sasha Koren

Local news gets smarter on mobile

“This has been the year many newsrooms (finally!) ditched the Page 1 meeting. Dare I say the coming year will see us lavish as much attention on the small screen as we still do on print Page 1 designs.” Mizell Stewart III

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