Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”
Quah, Nicholas. "Hot Pod: What should an on-demand news podcast look like?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Feb. 2016. Web. 19 Nov. 2024.
APA
Quah, N. (2016, Feb. 9). Hot Pod: What should an on-demand news podcast look like?. Nieman Journalism Lab. Retrieved November 19, 2024, from https://www.niemanlab.org/2016/02/hot-pod-what-should-an-on-demand-news-podcast-look-like/
Chicago
Quah, Nicholas. "Hot Pod: What should an on-demand news podcast look like?." Nieman Journalism Lab. Last modified February 9, 2016. Accessed November 19, 2024. https://www.niemanlab.org/2016/02/hot-pod-what-should-an-on-demand-news-podcast-look-like/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/02/hot-pod-what-should-an-on-demand-news-podcast-look-like/
| title = Hot Pod: What should an on-demand news podcast look like?
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 9 February 2016
| accessdate = 19 November 2024
| ref = {{harvid|Quah|2016}}
}}