The New York Times’s morning news (“narrative news“) podcast will soon come out on weekends as well. Other ambitious Serial-style audio shows are also in the works, the company announced at its NewFront presentation in New York Monday morning.
The Times’ presentation included a live rendition of The Daily, hosted by Michael Barbaro with Times executive producer of audio Lisa Tobin, interviewing prolific White House correspondent Maggie Haberman. The Times is also exploring how to bot-ify Barbaro, so Times listeners and readers might eventually be able to interact with “him” in the way that users interact with Alexa on Amazon Echo.Last year: "the future is VR." This year: "audio." @nytimes #NewFronts pic.twitter.com/WHQoHFr6oQ
— Ben Winkler (@bwinkl3r) May 1, 2017
Announced plans for weekend edition of The Daily and future Serial-style shows https://t.co/CLWlmAk388
— Michael Calderone (@mlcalderone) May 1, 2017
By mid-April, The Daily had been downloaded and streamed a combined 20 million times since launch, but it’s looking for more: You’ll now also be able to listen to The Daily, as well as other Times podcasts, on Spotify.
. @nytimes and @Spotify announce that nyt podcasts — including The Daily — will now be available on Spotify #newfronts
— Linda Zebian (@lindazebian) May 1, 2017
Other fun tidbits from the morning’s presentation:
When @nytimes partnered with BMW for #TheDaily they guaranteed 750,000 listens but streams are around 25 million #newfronts
— Jeanine Poggi (@jpoggi) May 1, 2017
NYT's video traffic on its site is up 40% from last year. Facebook video is up 660%
— Lauren Johnson (@LaurenJohnson) May 1, 2017
Also, what?
#1 search term on @NYTimes two years ago: "chicken." #thegooseishard #newfronts
— Ben Winkler (@bwinkl3r) May 1, 2017
The Interactive Advertising Bureau-sponsored NewFront are a week’s worth of live press releases (h/t my colleague for the observation) from digital media companies preparing to impress advertisers, so there will surely be more tidbits. Follow along on Twitter.
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