15 | September | 2017 | Nieman Journalism Lab

Archives: September 15, 2017

Shan WangSeptember 15, 2017

BuzzFeed’s strategy for getting content to do well on all platforms? Adaptation and a lot of A/B testing

Multiple versions of articles — with different headlines but also of different lengths and using different thumbnail art — are shown to BuzzFeed.com visitors until a winning combination emerges after a couple of hours.

Shan WangSeptember 15, 2017

Адаптация, A/B тестирование и аналитика: как BuzzFeed оптимизирует новости, чтобы они лучше соответствовали потребностям аудитории

Опубликованный пост при этом не выглядит как один и тот же пост: посетители BuzzFeed.com видят разные его версии – различной длины, с разными заголовками и по-разному оформленные – до тех пор, пока через пару часов редакторы не выберут наиболее выигрышный вариант.

Shan WangSeptember 15, 2017

Como o BuzzFeed otimiza as notícias para seu público

Uma postagem publicada, é claro, nunca é apenas uma publicação: várias versões da mesma –com manchetes diferentes, mas também tamanhos diferentes e artes em miniatura diferentes– são mostradas aos visitantes do BuzzFeed.com até a combinação vencedora emergir após algumas horas.

Shan WangSeptember 15, 2017

A/B Testing: una de las claves de BuzzFeed para optimizar su contenido

Un post publicado, por supuesto, nunca es solo un post: varias versiones del mismo –con titulares diferentes, pero también de diferentes longitudes y utilizando diferentes imágenes en miniatura– se muestran a los visitantes de BuzzFeed.com, hasta que la combinación ganadora emerge después de un par de horas.

Shan WangSeptember 15, 2017

A/B测试和数据分析：BuzzFeed如何为用户优化新闻内容

当一个内容发布后，不会只是一篇文章——拥有不同的标题、不同的长度、以及不同的缩略图——向BuzzFeed.com的访问者进行展示，直到获胜组合在几个小时后出。

Laura Hazard OwenSeptember 15, 2017

You could change your mind. Or maybe (comforting thought!) you could just let Facebook do it for you

Plus: “The year’s most consequential storylines have collided,” the differences between “observational” and direct correction, and one more trip to Macedonia.

What makes people willing to pay for news online? Quality content; a clean, convenient reading experience