A couple of weeks after the 2016 election, Nic Dawes, the former editor of South Africa’s Mail & Guardian, penned one of the best pieces on journalism in the age of Trump that I’ve read to date. Cast in the form of an open letter to U.S. journalists, it offered advice “from those of us who have worked in places where the institutional fabric is thinner, the legal protections less absolute, and the social license to operate less secure. Not outright dictatorships, but majoritarian democracies where big men — and they are usually men — polish their image in the mirror of state media or social media, while slowly squeezing the life out of independent institutions.”
One of Dawes’ core pieces of advice was: “Get used to being stigmatized as the opposition…The basic idea is simple: to delegitimize accountability journalism by framing it as partisan. Why should anyone care about your investigation of the president’s conflicts of interest, or his tax bills, if they emanate from the political opposition? The scariest thing about ‘fake news’ is that all news becomes fake. Yours too.”
Chilling, right? As prognostication goes, it doesn’t get much more accurate than this. Just weeks after Dawes’ piece published, Steve Bannon — in an interview with the Times, to add insult to injury — declared that “the media here is the opposition party. They don’t understand this country.” As for dismissing investigations of the president’s conflicts of interest, or his tax bills, as “fake news:” Yep, and yep.
None of this is brand new; politicians have always sought to smear journalism they didn’t like. What’s new is that the attack is no longer about this or that story, but about journalism itself. It’s a challenge to the very notion of an independent accounting of facts. And in 2018, as tension builds on a host of stories from the Russia investigation to dozens of contested Congressional elections, we’ll see this challenge mount. Here are four key tactics we can expect to see more of:
The lawsuit threat. Roy Moore wasted no time before threatening to sue The Washington Post — just as Trump earlier threatened to sue The New York Times for reporting on his accusers (prompting an amazing response from the Times’ general counsel, David McCraw). These kinds of threats are empty more often than not. But at a time when billionaires have discovered that the cost of litigation, whether or not it prevails, can cripple a news organization, many publishers — especially those without the resources of a Jeff Bezos — may think twice about whether to risk it.
The “fake news” play. When the Post’s stories first published, Roy Moore didn’t exactly deny them: He simply said he had never dated a girl without her mother’s permission. But by Election Day, he had pivoted to claiming he had never even met any of the women accusing him of sexual assault, while his supporters spread rumors that the women had been paid to lie. It’s an exact parallel to Trump’s responses to some of his accusers — indeed, as Maggie Haberman and Jonathan Martin reported recently, the president now suggests the Access Hollywood recording was faked. The goal here is not simply to undermine a particular claim, but to challenge the idea of verifiable news, period. The narrative we’ll see more and more of is that journalists are simply pursuing political agendas; that they are driven by the same petty vendettas and partisan loyalties as some of those they cover.
The ad hominem. In the past, it wasn’t uncommon for politicians to go after “the media,” but relatively rare to take aim at individual reporters. But Trump has perfected the ad hominem, calling out specific journalists from Katy Tur to Dave Weigel and Don Lemon, and unleashing armies of trolls (and sometimes worse). These attacks, too, seek to undermine the notion of the press as an institution and cast it instead as a collection of individuals with axes to grind. In 2018, we can expect others to take up this tactic — and let’s hope that Greg Gianforte was the exception in going after a reporter physically as well.
The firehose of falsehood. Together, all these attacks eerily resemble a propaganda technique described in a 2016 RAND report on, of all things, Kremlin disinformation campaigns. As my colleague Denise Clifton has noted, the researchers described how Russian propaganda uses multiple messages, across many channels, often inconsistent with each other and with little regard for the truth. This aims, they write, to “entertain, confuse, and overwhelm the audience,” so that in the end, people will simply throw up their hands and give up on the idea of ever finding the truth. It’s a feeling American audiences will become increasingly familiar with in 2018.
Monika Bauerlein is CEO of Mother Jones.
Hossein Derakhshan Television has won
Andrew Haeg The year journalists become relationship builders
Matt DeRienzo A recession, then a collapse
Rick Berke Value is the watchword
Kawandeep Virdee Zines had it right all along
Mike Caulfield Refactoring media literacy for the networked age
Tamar Charney We get serious about algorithms
Jacqui Cheng Retailers move into content
Alice Antheaume Are you fluent in AI?
Lam Thuy Vo Breaking free from the tyranny of the loudest
Jesse Holcomb Information disorder, coming to a congressional district near you
AX Mina Memes and visuals come to the fore
Justin Kosslyn The year journalists become digital security experts
Edward Roussel Eyes, ears, and brains
Nushin Rashidian Publishers seek ad dollar alternatives
Daniel Trielli The rich get richer, the poor scramble
Nik Usher The year of The Washington Post
Luke O'Neil The end is already here
Tanzina Vega It’s time for media companies to #PassTheMic
Tracie Powell The muting of underserved voices
Basile Simon We need better career paths for news nerds
Vivian Schiller Pivot to tomorrow
C.W. Anderson The social media apocalypse
Alfred Hermida Going beyond mobile-first
Betsy O'Donovan and Melody Kramer Skepticism and narcissism
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Juleyka Lantigua Women of color will reclaim and monetize our time
Dheerja Kaur Fun with subscription products
Alastair Coote The year of self-improvement
Kyle Ellis Let’s build our way out of this
José Zamora Revenue-first journalism
Jessica Parker Gilbert Design connects storytelling and strategy
Mariano Blejman News games rule
Emily Goligoski Looking beyond news for inspiration
Yvonne Leow The rise of video messaging
Dannagal G. Young Stop covering politics as a game
Lanre Akinola Making noise is not a strategy
Sara M. Watson Feeds will open up to new user-determined filters
Amy Webb Listen to weak signals
Joanne Lipman Journalists inventing revenue streams
Pablo Boczkowski The rise of skeptical reading
Felix Salmon Covering bitcoin while owning bitcoin
Frédéric Filloux External forces
Alan Soon The rise of start of psychographic, micro-targeted media
Cory Haik Suffering from realness, pivoting to impact
Juliette De Maeyer A responsible press criticism
Kim Fox Audience teams diversify their approach
Kinsey Wilson Facebook and Google: Help out or pay up
Pia Frey Address users as individuals
Sam Ford The year of investing in processes
Michael Kuntz The only pivot that might work
Feli Sánchez The year for guerrilla user research
Andrew Losowsky The year of resilience
Imaeyen Ibanga Longform video leads the way
Niketa Patel Live journalism comes of age
Rubina Madan Fillion Unlocking the potential of AI
Kristen Muller The year of the voter
Jim Moroney Newspapers have to be good enough for readers to pay for
Richard Tofel The platforms’ power demands more reporters’ attention
Mary Walter-Brown Show a little vulnerability
Molly de Aguiar Good journalism won’t be enough
Mary Meehan Real lives are at stake in rural areas
Steve Grove The midterms are an opportunity
Rachel Schallom Better design helps differentiate opinion and news
Raney Aronson-Rath Transparency is the antidote to fake news
Jennifer Coogan The future is female
Taylor Lorenz Social and media will split
Elizabeth Jensen Show your work
Rasmus Kleis Nielsen The Snapchat scenario and the risk of more closed platforms
Sydette Harry Listen to your corner and watch for the hook
Joanne McNeil Gatekeeping the gatekeepers
Adam Thomas Sharing is caring: The year of the mentor
Pete Brown Push alerts, personalized
Monika Bauerlein The firehose of falsehood
Ernst-Jan Pfauth Publishing less to give readers more
Jassim Ahmad Thriving on change
Caitlin Thompson Podcasting models mature and diversify
Manoush Zomorodi Self-help as a publishing strategy
Raju Narisetti Mirror, mirror on the wall
Caitria O'Neill The new court of public opinion
Carrie Brown Transparency finally takes off
S. Mitra Kalita The arc of news and audience
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Corey Ford The empire strikes back
Jared Newman Venture funding and digital news don’t mix
Rachel Davis Mersey AI, with real smarts
Helen Havlak Keywords, not publishers, power the world’s biggest feeds
Amie Ferris-Rotman More female reporters abroad (please)
Miguel Castro The arrival of the impact producer
Julia Beizer A longer view on the pivot
Damon Krukowski Reviving the alt-weekly soul
Mira Lowe The year of the local watchdog
Mi-Ai Parrish Blockchain and trust
Sam Sanders Shine the light on ourselves
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
Amy King Let’s amplify visual voice
Francesco Marconi The year of machine-to-machine journalism
Eric Nuzum Beyond the narrative arc
Federica Cherubini The rise of bridge roles in news organizations
Charo Henríquez Training is an investment, not an expense
Mandy Velez texting is lit rn, fam
David Skok Finding an information-life balance
Claire Wardle Disinformation gets worse
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Kathleen McElroy Building a news video experience native to mobile
Heather Bryant Building the ecosystems for collaboration
Zizi Papacharissi Women come back
Monique Judge Letting black women tell their own stories
Jarrod Dicker Honesty in advertising
Michelle Garcia Navigating journalistic transparency
Brian Lam Sketchy ethics around product reviews
Matt Boggie The intellectual equivalent of the Dead Sea
Hannah Cassius The year of the echo-chamber escapists
Borja Echevarría TV goes digital, digital goes TV
Tim Carmody Watch out for Spotify
Craig Newmark Working together toward sustainable solutions
Aron Pilhofer We can’t leave the business to the business side any more
Renée Kaplan The year of quiet adjustments (shhh)
Errin Haines At the ballot, it’s time to count black women
Rodney Gibbs Tech workers turn to journalism
Trushar Barot The Jio-fication of India
Michelle Ferrier The year of the great reckoning
Lucas Graves From algorithms to institutions
Rodney Benson Better, less read, and less trusted
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
Sally Lehrman Trust comes first
Sarah Marshall Loyalty as the key performance indicator
Alexios Mantzarlis Moving fake news research out of the lab
Jim Brady With the people, not just of the people
Carlos Martínez de la Serna The new journalism commons
Mariana Moura Santos Think local, act global
Tanya Cordrey Finally, the seeds of radical reinvention
Jennifer Choi Standing up for us and for each other
Eric Ulken The year local publishers get smart(er) about change
Ray Soto VR reaches the next level
Vanessa K. DeLuca Women’s voices take center stage
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
Umbreen Bhatti The trust problem isn’t new
Mario García Storytelling finally adapts to mobile
Andrew Ramsammy The year ownership mattered
Cindy Royal Your journalism curriculum is obsolete
Nicholas Quah Stop talking trash about young people
Jamie Mottram From pageviews to t-shirts
Ruth Palmer Risks will grow for news subjects — especially minorities
Christopher Meighan Passive partnership is in the rearview
Gordon Crovitz Serving readers over advertisers
Debra Adams Simmons And a woman shall lead them
Ståle Grut Reclaiming audience interaction from social networks
Joyce Barnathan It will be harder to bury the news
Bill Keller A growing turn to philanthropy
Laura E. Davis Writing answers before you know the question
Emma Carew Grovum Newsroom culture becomes a priority
Will Sommer The year local media gets conservative
Cristina Wilson The year of the Instagram Story
P. Kim Bui The reckoning is only beginning
Matt Carlson Attacks on the press will get worse
Marie Gilot No assholes allowed
Julia B. Chan Looking for loyalty in all the right places
Corey Johnson The pro-fact resistance
Doris Truong Computer vision vs. the Internet vigilantes