The relationship between publishers of news and the digital platforms (especially Facebook and Google) has been fraught for almost a decade. The platforms, leveraging their sheer scale, have seized ever-greater shares of digital advertising revenue and contributed mightily to the collapse of advertising prices by stimulating the supply of advertising opportunities at a rate faster than the demand for it could ever grow. At the same time, the platforms have also driven huge amounts of traffic to the publishers — accentuating the paradox of growing audiences accompanied by falling profits.
All of this may well approach a crisis point in the year ahead. The crisis, if there is one building, began with the revelations, just after the election, of how the platforms, and especially Facebook, had been employed by the Russian government and the Trump campaign, possibly in collusion, to disseminate what has come to be called “fake news.” But the problem goes beyond that.
It is increasingly clear that the operation of the platforms, both from an antitrust perspective and even more importantly from the perspective of democratic governance, has received remarkably little scrutiny. And it seems unfortunately also true that their executives, particularly at Facebook, feel very little impulse for accountability until confronted publicly.
This all puts enormous pressure on journalists to do their job in holding these enormous enterprises to the standards of decency, legality, and democratic practice that we are all entitled to expect of the nation’s most profitable companies. Some work of this sort is being done. We need more. Journalists would do well to recognize the commercial impulses limiting such inquiries — and not to let that deter them. For the sake of all of us, moreover, they need to do this work before it is too late.
Richard J. Tofel is president of ProPublica.
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Monique Judge Letting black women tell their own stories
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Jarrod Dicker Honesty in advertising
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Gordon Crovitz Serving readers over advertisers
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Carrie Brown Transparency finally takes off
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Rubina Madan Fillion Unlocking the potential of AI
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Claire Wardle Disinformation gets worse
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Pia Frey Address users as individuals
Raju Narisetti Mirror, mirror on the wall
Jassim Ahmad Thriving on change
Michael Kuntz The only pivot that might work
Tracie Powell The muting of underserved voices
Niketa Patel Live journalism comes of age
Alan Soon The rise of start of psychographic, micro-targeted media
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Andrew Ramsammy The year ownership mattered
Sally Lehrman Trust comes first
Heather Bryant Building the ecosystems for collaboration
Hannah Cassius The year of the echo-chamber escapists
Ray Soto VR reaches the next level
Matt Carlson Attacks on the press will get worse
Elizabeth Jensen Show your work
Pablo Boczkowski The rise of skeptical reading
Andrew Haeg The year journalists become relationship builders
Sam Sanders Shine the light on ourselves
Ståle Grut Reclaiming audience interaction from social networks
Luke O'Neil The end is already here
Michelle Ferrier The year of the great reckoning
Raney Aronson-Rath Transparency is the antidote to fake news
Eric Ulken The year local publishers get smart(er) about change
Julia Beizer A longer view on the pivot
Molly de Aguiar Good journalism won’t be enough
Damon Krukowski Reviving the alt-weekly soul
Mariana Moura Santos Think local, act global
José Zamora Revenue-first journalism
Jesse Holcomb Information disorder, coming to a congressional district near you
Mario García Storytelling finally adapts to mobile
Tim Carmody Watch out for Spotify
Nik Usher The year of The Washington Post
AX Mina Memes and visuals come to the fore
Vanessa K. DeLuca Women’s voices take center stage
Tanya Cordrey Finally, the seeds of radical reinvention
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Brian Lam Sketchy ethics around product reviews
Lam Thuy Vo Breaking free from the tyranny of the loudest
Zizi Papacharissi Women come back
Jennifer Choi Standing up for us and for each other
Mary Walter-Brown Show a little vulnerability
Emily Goligoski Looking beyond news for inspiration
Charo Henríquez Training is an investment, not an expense
Bill Keller A growing turn to philanthropy
Imaeyen Ibanga Longform video leads the way
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Caitria O'Neill The new court of public opinion
Federica Cherubini The rise of bridge roles in news organizations
Cristina Wilson The year of the Instagram Story
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