2
0
1
9

Toward a symphony model for local news

“You can see the glimmers of a sustainable model for nonprofit local news — a combination of ongoing revenue (ads and circulation, along with events or membership fees), combined with ongoing philanthropic support and, over time, an endowment to fill in the gaps.”

It’s been a cruel decade for local news in the U.S., particularly for newspapers.

But in a few communities, there has been a bright spot, as financial saviors have rescued newsrooms beset by cascading rounds of newsroom layoffs and coverage cutbacks.

John Henry, owner of the Boston Red Sox, bought the Globe in 2013 for about $70 million (more than a 90% discount from what The New York Times Co. paid 20 years earlier). Glen Taylor bought the Minneapolis Star Tribune for around $100 million in 2014. And of course there’s Amazon’s Jeff Bezos, who dug behind his couch cushions for the $250 million to purchase the Washington Post.

All three of those papers are likely in far better shape today than they would’ve been without their new owners. But not every community has a Bezos-in-waiting. Nor would every news organization benefit from one. After all, a mercurial sole owner can impose his or her whims with much less disclosure than a public corporation like Gannettor McClatchy.

And then there’s the inheritance problem. As Nelson Poynter explainedwhen he bequeathed his St. Petersburg Times to his non-profit organization rather than his family, “I’ve never met my great-grandchildren, and I might not like them.”

So if the commercial market isn’t going to support local media, and if private owners aren’t the answer, what’s going to take their place? I’d suggest looking at symphony orchestras, and I’m going to predict — with fingers achingly crossed — that some cities are going to adopt this non-profit, community-based model to rescue existing journalism outlets, or to create new ones freed of legacy cost structures.

There are a lot of similarities. Symphonies appeal to elite, wealthy patrons, but the best ones spread their good deeds in more diverse parts of their community. Symphonies depend on ticket sales and a few retail sales, but they can’t survive without philanthropy.

Take the St. Louis Symphony Orchestra, which is wonderfully transparent and current about its finances. Last fiscal year, the orchestra spent around $30 million — more than two-thirds of that on concerts and other programming, and the rest on fundraising, marketing and administrative expenses.

And guess what they brought in? Around $30 million — a true non-profit. That revenue came roughly equally from three sources: contributions, endowment income (it helps to have over $200 million in your investment account!) and ticket and tour sales.

St. Louis’ symphony dates back to 1880, so it has had nearly 140 years to establish its reputation and build its endowment. But if you look at its revenue mix, you can see the glimmers of a sustainable model for nonprofit local news — a combination of ongoing revenue (ads and circulation, along with events or membership fees), combined with ongoing philanthropic support and, over time, an endowment to fill in the gaps.

This prediction requires a lot — in particular, a community-minded group who see as much value in supporting a powerful journalism watchdog as in a local symphony or art museum. It also raises the risk that reporters might sometimes shy from stories that might offend donors. That’s a possibility, of course, but not much more so than the danger that always lurked in angering advertisers. And I’d argue that it’s far less risky than depending upon the goodwill of a single owner — particularly one whose great-grandchildren the journalists might someday not like very much.

Bill Grueskin is a professor at Columbia Journalism School.

Mandy Jenkins   Fight the urge to run away from social media

Elizabeth Bramson-Boudreau   A more sincere definition of “community”

Jonathan Stray   More algorithmic accountability reporting, and a lot of it will be meh

J. Siguru Wahutu   Think 2018 was bad? Wait until you see 2019

Mike Isaac   The old exit doors for digital media companies are closing

Alyssa Zeisler   We expand what (and how and who) we serve

Steve Myers   From trying to cover it all to covering what matters

Borja Bergareche Sainz de los Terreros   Entering a more balanced era

Darryl Holliday   Let’s talk about power (yours)

Alexandra Borchardt   Newsrooms need to build trust with their journalists, not just the audience

Taylor Lorenz   Personal branding is more powerful than ever

Sarah Stonbely   Mapping the local news ecosystem — with scale but detail

Eric Ulken   The year you actually start to like your CMS

Shannon McGregor   More bogus embedded tweets in our stories

Millie Tran   There is no magic — you’ve got this

Zizi Papacharissi   Old interface, say hello to the new interface

John Garrett   You can’t raise prices forever

Pablo Boczkowski   Reimagining the media for post-institutional times

Logan Molyneux   Seeing social media for what it is

Brian Moritz   The subscription-pocalypse is about to hit

Kelsey Proud   Journalism becomes the escape

Kate Myers   Journalism continues to be bad for democracy

Marie Shanahan   Newsrooms take the comments sections back from platforms

Carl Bialik   Fatigued news consumers will pay more for less news

Umbreen Bhatti   The story doesn’t end for the people we quote

Michael Grant   More newsrooms experiment their way to success

Andrew Donohue   Voting rights becomes the new climate change

Elizabeth Dunbar   Local reporters reflect on what’s not important

Mike Caulfield   Ditch the media literacy cynicism and get to work

Rubina Madan Fillion   Fighting the reality of deepfakes

Stefanie Murray   Local news wakes up and starts collaborating

Michael Rain   The year of the culturally relevant curator

Andrea Faye Hart   Doing less harm, not just more good

Victor Pickard   We will finally confront systemic market failure

Candis Callison   Learn from Indigenous journalists on covering climate change

Moreno Cruz Osório   Damaged credibility and a new threat in Brazil

Matt Karolian   Publishers come to terms with being Facebook’s enablers

Kainaz Amaria   We consider who’s behind the camera

Adam B. Ellick   Video forensic reporting goes mainstream — and local

Rodney Gibbs   A bright — and young — year for audio

Raney Aronson-Rath   We learn “digital” doesn’t have to mean “short”

Adam Thomas   In Europe, foundations invest in news

John Biewen   Podcasts keep getting better

Nik Usher   Three ways national media will further undermine trust

Geetika Rudra   The year of actionable (local) journalism

Efrat Nechushtai   Journalism wants to be your friend, not your teacher

Bill Adair   Another year fighting Trump’s falsehoods

Josh Schwartz   A pullback from platforms and a focus on product

Knight Foundation   A year of local collaboration

Mandy Velez   Putting the social back in social media

Ben Werdmuller   The platform tide is turning

Peter Cunliffe-Jones   The focus of misinformation debates shifts south

Steve Grove   A reckoning for tech’s work with news

Heather Bryant   We are responsible for how we use our power

Alexis Lloyd & Matt Boggie   The year product leads media

Matt Waite   “I went to Node.js because I wished to live deliberately”

Tyler Fisher   This is journalism’s do-or-die moment

Celeste LeCompte   Local news needs local conversation to survive

Jared Newman   AI-generated fakes launch a software arms race

Jim Friedlich   Meet Citizen Kane 2.0

Annie Rudd   A more intimate aesthetic of politics — on Insta

Carolina Guerrero   Spanish-language audio blows up

Simon Rogers   Data journalism becomes a global field

Amy Schmitz Weiss   Local news isn’t where you thought it was

Alexandra Svokos   Good luck convincing us millennials to pay

John Saroff   The pivot to reader revenue’s unintended consequences

Juleyka Lantigua   Podcasting battles East Coast bias

Joe Amditis   Give the audience a seat at the table

Eric Nuzum   The year of the DIY podcast network

Matt Skibinski   Quality and reliability are the new currencies for publishers

Catalina Albeanu   Being responsible for what we don’t know

Alberto Cairo   A year of uncertainty and confidence

Masuma Ahuja   Make foreign coverage less foreign

Rachel Davis Mersey   Local news goes minimalist

Peter Bale   Venture capital runs out of patience

Tim Carmody   Unlocking the commons

Talia Stroud   Engaging people across lines of difference

M. Scott Havens   Time to swing for the fences

Nisha Chittal   The homepage makes a comeback

Rick Berke   The year of loyalty

Renan Borelli   Developing loyalty means developing your talent

Dan Shanoff   Bet on sports gambling

Mike Rispoli and Craig Aaron   Government funds local news — and that’s a good thing

Rasmus Kleis Nielsen   A long, slow slog, with no one coming to the rescue

Ariel Zirulnick   Participation gets professional

Justin Kosslyn   Text hits a tipping point

Errin Haines   Say it with me: Racism

Cory Bergman   Journalism as a technology service

Jeremy Gilbert   AI finally becomes helpful

Jake Shapiro   Podcasting is media’s slow food movement

Kawandeep Virdee   Media wants to take care of you

Thomas Hanitzsch   The rise of tribal journalism

Axie Navas   The traffic hunt, CMS battle, and magazine identity crises loom

Jesse Holcomb   We’ll get better at making the case for local journalism

Robin Kwong   Tech shouldn’t be the only field pollinating “news nerds”

Callie Schweitzer   The rise of the conveners

Rishad Patel   A design system for responsible publishing

Frank Chimero   Leave the phone at home and put news on your wrist

Greg Emerson   Power to the user

AX Mina   The death of consensus, not the death of truth

Frank Mungeam   Tonight at 11: News, sports, and climate change

Emma Carew Grovum   The year of the loyal reader

Hossein Derakhshan   The news is dying, but journalism will not — and should not

Carrie Brown   Advocating a healthy civic life is no journalistic crime

Renée Kaplan   Our future could lie within our own organizations

Rebecca Searles   From silos to Swiss Army knife teams

Amy King   We should listen to the kids (especially on Instagram)

Stephanie Edgerly   It’s time to understand the un-audience

Craig Newmark   The end of “loudspeakers for liars”

Cindy Royal   For journalism curriculum to change, its faculty needs disruption

Kjerstin Thorson   Time to get mad about information inequality (again)

Mariana Moura Santos   From pageviews to impact

Dave Burdick   Seeing our blind spots

Salem Solomon   Correcting our corrections

Claire Wardle   Forget deepfakes: Misinformation is showing up in our most personal online spaces

Monique Judge   Committing to the truth, calling out lies

Dheerja Kaur   A focus on problems, not platforms

Elisabeth Goodridge   Yes, they signed up — but our job’s not over

Lauren Katz   Community becomes a core newsroom value

Jeff Chin   We detox from Chartbeat

Zainab Khan   Publishers whose products can stand up to social media giants will win

Jean Friedman Rudovsky   Cross-newsroom collaborations strengthen communities

Winny de Jong   Data journalism goes undercover

Ernie Smith   The year we step back from the platform

Cherian George   Fake news wins in Asia

Chase Davis   We can acknowledge what we don’t know

Nicholas Jackson   More transparency around newsroom decisions

Ernst-Jan Pfauth   Readers are only getting started

Joanne McNeil   Building a digital hospice

Francesco Zaffarano   Towards a rethinking of journalism on social media

Linda Solomon Wood   The year of the climate reporter

Elite Truong   What do we owe the next generation?

Laura E. Davis   More access, but not that kind

Francesco Marconi   The year of iterative journalism

Steve Henn   Smart speakers get smarter

Charo Henríquez   Pivot to journalism

Tamar Charney   Seriously: What do you do for people?

Adam Smith   Platforms will have to help rebuild trust in news

Glyn Mottershead and Martin Chorley   When a tech company pulls the plug on your story

Cristi Hegranes   A year to invest in the security of local journalists

Gideon Lichfield   Goodbye attention economy, we’ll miss you

Joel Konopo   Influencers become the new liberated power in Africa

Sue Cross   Return of the water cooler

Ben Smith   The pendulum starts to swing back

Nico Gendron   Reaching Generation Z beyond the coasts

Heather Chaplin   Agree we’re partisan — for the democratic system

Kevin D. Grant   A year to embrace journalism as public service

Reyhan Harmanci   Selling more stories to Hollywood

Elva Ramirez   News — but make it cinematic

Christa Scharfenberg and Vickie Baranetsky   The year of the lawsuit

Julie Posetti   The year of the fight back

Seth C. Lewis   The gap between journalism and research is too wide

Kyra Darnton   A shift to depth in video

Tushar Banerjee   Interactive ads will be the new face of display advertising

Gabriel Snyder   Journalism doesn’t fit well in a funnel

Rachel Glickhouse   Newsrooms will prioritize audience needs

Jack Riley   Facebook refugees, from ad revenue to news habits

Shalabh Upadhyay   A culture clash on India’s growing Internet

Tshepo Tshabalala   Ahead of African elections, unlock partnerships with fact-checkers

Nathalie Malinarich   Video — yes, video

Sarah Marshall   A return to destination journalism

Julia Rubin   Meeting people where they are

Manoush Zomorodi   Tech will do for information overload what it did for mindfulness

A.J. Bauer   The coming splintering of conservative media

Elizabeth Jensen   Going where the Acela can’t take you

Soo Oh   Just showing our work isn’t enough

Simon Galperin   After capitalism’s fire, journalism’s secondary succession

Betsy O'Donovan and Melody Kramer   The most beautiful sentence in 2019 is “No.”

Jonas Kaiser   Catching up with “Neuland”

Jonathan Gill   Publishers build a common tech platform together

Jesse Brown   Canada’s subsidy for news backfires

Angèle Christin   Algorithms and the reflexive turn

Jennifer Dargan   You don’t build diversity through one-off training sessions

Jenée Desmond-Harris   It finally sinks in that some people aren’t white

Joshua P. Darr   The nationalization of political news will accelerate

Heba Aly   The rise of international nonprofit news

Matthew Pressman   The battle over objectivity intensifies

Whitney Phillips   Our information systems aren’t broken — they’re working as intended

Hearken   Pivot to people

Johannes Klingebiel   We all grow hooves

Almar Latour   Reported facts, weaponized in service of action

P. Kim Bui   The misfits become the bosses

Angilee Shah   The year news orgs say “yes” to real leaders

Kristen Muller   Local news fails — in a good way

Ruth Palmer and Benjamin Toff   From news fatigue to news avoidance

Meredith Artley   Huge demand for…anything but politics

Ståle Grut   A new dawn for 3D tech in journalism

Sue Robinson   Reporters go on the offensive

Rebecca Lee Sanchez   We are all actors in the running rampant of political theater

Robert Hernandez   Racists and sexists get replaced

Pia Frey   You can’t solve a crisis without treating it as a crisis

Becca Aaronson   From bridge roles to product thinkers

Sarah Alvarez   Simplify and redistribute

Bill Grueskin   Toward a symphony model for local news

Colleen Shalby   Representation becomes more than a talking point

Zuzanna Ziomecka   News leadership gets an overdue upgrade

Mat Yurow   Content competition from the tech companies

Don Day   Timewalls and other reader revenue experiments

Mario García   The rise of content “pilots”

LaToya Drake   Listen up: New stories, new storytellers

Libby Bawcombe   Haikus of the news

Ole Reißmann   The rise of vertical storytelling

Andrew Ramsammy   The great re-pivot to audio

Seema Yasmin   We will create our own spaces

Patrick Butler   Measuring impact will increase audience trust