The crisis of local newspapers, in The New York Times’ eyes, is now a national story.
Choked out by Facebook, Google, and other digital giants for advertising dollars, consolidated by profit-seeking corporations, and ultimately closing up shop as the community watchdogs and drivers of civic engagement, the struggles of local media — especially legacy newspapers — are not unfamiliar to Nieman Lab readers. (Heck, many of you have probably lived through them.) But showing the impact of these closures to the broader public is, the Times believes, a team effort. Since May, when the Baton Rouge Advocate bought the 182-year-old New Orleans Times-Picayune, the Times has been chronicling the demise of longtime local print outlets, with a dash of solutions first featured online Thursday, and it doesn’t plan to stop.
A special print section in Sunday’s Times highlights the loss of the 121-year-old Warroad Pioneer in Minnesota, written by Richard Fausset, who reported at an alt-weekly in Georgia before joining the metro desk of the L.A. Times. Marc Lacey, National editor, started out at the Buffalo News, and deputy editor Jamie Stockwell spent 11 years as an editor at the San Antonio Express-News. Executive editor Dean Baquet, who said this spring that local papers “are going to die in the next five years” (we know at least their seven-day print product probably will) worked his way up from the Times-Picayune and the Chicago Tribune.
But the Times also holds a particular role in the local news lifetime saga: It used to own the Boston Globe and more than a dozen smaller papers, but sold them off to focus on its own business. Obviously the Gray Lady is doing fine on its own now, while local news outlets — even the L.A. Times — are still thrashing their way toward putting together subscription-worthy digital products.
Ken Doctor asked Times CEO Mark Thompson about local investments in February:Doctor: Is there anything that the Times sees in its future for what it can do on regional news, metro news in a bigger way than it’s doing now?
Thompson: I think I would say that one thing that unites both sides of the house of the Times is shared concern on this topic. Dean Baquet, [managing editor] Joe Kahn, James [Bennet], Meredith [Kopit Levien, the Times’ chief operating officer], and I all talk about this — we sort of stand ready to help if we can. I mean, we would love to help support a successful broad ecology for journalism in the U.S. and the rest of the world…
Doctor: I know your hearts are there, and I’ve talked to Dean about it at some length. But is the Times involved? There’s a whole bunch of people talking about multimillions of dollars that could be invested in local journalism. Is the Times involved in any of these efforts to restart high-quality local journalism?
Thompson: We’ve been involved and are involved in conversations. It’s fair to say I don’t believe to date that we have, on either side of the house, committed to any one specific project. I think it’s currently conceived of. It is a hard problem.
But the Times, at least on the editorial side, sees an opportunity to work with local news outlets in partnerships not — yet — quite as formal as ProPublica’s Local Reporting Network or Reveal’s Local Labs for investigative journalism. The National desk has already collaborated with the El Paso Times and the Voice of Orange County, a nonprofit site in Southern California, among others.
Lacey and I spoke about why the Times is going this in-depth on local news’ collapse, how he wants local outlets to email him to collaborate (yes, that’s right — a certain someone’s email address might be lastname@nytimes.com, just saying), and more. Our conversation has been edited and condensed for clarity.
But just writing stories about places that are in turmoil didn’t feel like enough. We’re trying to be creative in surfacing smart ideas to address the problem, creative ways of starting up new news organizations, ways of rethinking the business model, and separately but I think related we’re looking at ways in which the New York Times can collaborate with local news organizations for the benefit both of Times readers but also the readers in these areas. So we’ve done some of them: a coastal erosion story in Louisiana with the Times-Picayune, a migrant detention facility story in Texas with the El Paso Times. During the midterm elections we shared our polling data that we were doing in congressional districts across the country with some local news organizations including a digital organization in Orange County, a radio station in L.A. County, and others.
It’s an effort to both describe and make our readers who are scattered all over the U.S. and the world understand how significant this is, but also look for ways in which The New York Times can be part of the solution. I don’t think we’ve come up with the answer, but it’s not something we’re just covering abstractly. Not just any old issue for us, it’s a rather personal issue.
We worked at these places and as they’re being shut down people in this very newsroom are talking about how they started their [careers there]. It is personal, these places that are shutting down were the places that launched a lot of our careers, but it’s more than that. We actually understand how critical these organizations are to truly covering communities and truly holding local officials accountable and surfacing issues that then become statewide issues and then attract the attention of The New York Times. Every news organization is sort of connected in this and if some of us are dying off, it affects all of us. It’s something we feel very strongly about. We get no pleasure from seeing other organizations struggling and, in some cases, dying. It makes us sad and it’s sad personally but also sad for the country.
We’re viewing this as a major national issue and that’s why a lot of it is being done from the national desk. If I think about the big issues affecting the country right now, we have a lot of people covering immigration. There’s an entire desk devoted to the presidential campaign. This is something that is happening, has been happening and continues to happen a little under the radar screen. We want people to pay attention to it and we want to surface some of the very good ideas out there. We want to help be part of the effort to find solutions to this and we realize it’s a complicated problem without a simple answer.
It’s a simple fact that news organizations are making business decisions and The New York Times made business decisions and that’s a reality. I’m trying to cover what’s happening in 2019. The New York Times has come up with a business model that is working and I have resources on the national desk to deploy people across the country. I get to make some calls as to what the big issues are in the country to cover and this one just seems journalistically seems like it’s really important to the country.
One way to think about what’s important is when you look back in 10 years, when you look back at this year, this time, what will be the big things? We’ve made a determination that climate change is a huge issue, that our journalists of today are going to kind of be judged on how well they cover it. I think a lot about how we’re covering immigration and race at this moment; these are really important. I’d add this to the mix: that the number of newspapers that are closing is jaw-dropping and we shouldn’t be just inured to what that means and not realize the significance of that for the country and for democracy. I get your question but that’s not really not my domain. It happened years ago. It’s a fact.
When we heard about this paper that’s been around for over a century that was closing, Jamie Stockwell — the editor who oversaw this Last Edition process — dispatched one of our best correspondents, Richard Fausset, and gave him the time and space he needed. Rarely do we say write whatever you need. He couldn’t believe when he asked how long should it be and we said you tell us. I wanted a story that took us to this newsroom and really explained all the factors and made us just understand everything and he really pulled that off.
But there’s more to come. The objective is readers are going to be learning about some of the effects when these news organizations close down. What does it actually mean for the country? We have plans between now and the next six months to do more collaborating with local newsrooms [that are still existing]. It’s a newsroom that is strapped for resources that has story ideas that are beyond the scope of its staff. If there’s a good story, we want to help that news organization bring a great story to print and to digital. That’s what we’re talking about. It’s realizing we have a lot of expertise and they have a lot of expertise. Really what these collaborations are about is not The New York Times swooping in and deciding what the story is. It’s listening to the reporters in the local news organizations who truly understand they have a great story but they’re one person and they need help. We’re backing them up but they’re taking the lead.
I think each time we do one of these, the message gets out that the Times is open to this and we hear from more and more people. So it’s happening organically like that. After the El Paso Times project ran we heard from others — that’s how it’s unfolding right now, although I can imagine it evolving into something more formal. I’m receiving a steady stream of pitches and inquires, and I want to be receiving them.
I think the crisis largely is focused on organizations that were once print-only finding a world where print is more challenging and that’s where the story is largely focused. I think the solution is going to be much more complex. We may not even know exactly what the future landscape is going to look like and that’s kind of exciting as we’re all figuring it out.
Reaching out to readers was Jamie Stockwell’s idea. News organizations, if they’re effective, then they mean something to readers. If they go away and nobody cares, then probably they should go away. But if they go away and people miss them and it affects them and they have memories of what they meant to them, it’s a signal of the importance of that organization. That’s what we were trying to tap into with those. We’ll be coming back and sharing some of that with Times readers.