At any given moment, a digital newsroom knows a lot about its audience: how much time people spend with stories, what they share, what they are saying about the news and much more. Newsrooms use this data to understand readers and develop strategies to grow their business.
But now that we’ve armed ourselves with all this data about our readers, what data do we have about ourselves to inform how our jobs and our coverage should evolve? What would become possible if we turned these tools around to look at ourselves?
We can imagine the effect by looking at a recent example of what happens when people see data about how they spend their time: Spotify Wrapped. One of the most intriguing features of Wrapped is seeing how your tastes and listening habits have evolved over the years, based on the minutes you’ve spent listening to specific artists. Some people who shared their 2019 data on social media were proud of how they spent their time, while others were slightly embarrassed. Regardless, the data gave people new points of reference for their habits, which in turn gave them a sense of how they wanted to move forward. For many, it seemed to deepen their commitment to the product, even if they wanted to change or expand their choices.
This isn’t to say that we should all rush to build a Spotify Wrapped for news. But there’s something we can learn as an industry from examining how people react to seeing data about how they spend their time.
Within many news organizations, we now have the technology to build the types of tools that help us be even more thoughtful about the time we spend covering things, and for whom. We also have the capacity and incentive to use this kind of data about ourselves, with a clear need to better serve audiences. An example of this type of evaluation is WHYY’s recent cultural competency audit, which took a research and data-driven approach to assessing whether the public radio station’s narratives were skewed. The results included a list of ways they could lessen the gap between the perspectives of the newsroom and local communities.
In 2020, we can begin to pair the product development mindset and methods with the skills usually found in data journalism and graphics, to build tools that help us be more self reflective. Like Spotify Wrapped, the data could help us compare our current habits to past ones to help develop future habits.
We could use natural language processing tools to examine the tone of our coverage over time. We could use maps to gauge how much time we spend covering communities and where our sources are from. We could compare broad geographic coverage trends over time through an interface, like Uber Movement. We could even layer public data about social or government activities on top of coverage maps to see patterns. This data would also be additive to existing newsroom knowledge about communities, important topics, key players, and issues that need attention or investigation. In the best cases, this analysis would amplify and underscore that knowledge.
This type of “quantified self” reflection could be a mirror to help us evolve with more data-informed intention and avoid the pitfalls of trendy pivots, which often originate with other players on the stage: startups and platforms. Combined with what we already know about our audiences and businesses, tools that helps us better understand and analyze our time spent could shape the purpose and function of future newsrooms. And provide us with the data to stick with it.
Sarah Schmalbach is product director at the Lenfest Local Lab.
At any given moment, a digital newsroom knows a lot about its audience: how much time people spend with stories, what they share, what they are saying about the news and much more. Newsrooms use this data to understand readers and develop strategies to grow their business.
But now that we’ve armed ourselves with all this data about our readers, what data do we have about ourselves to inform how our jobs and our coverage should evolve? What would become possible if we turned these tools around to look at ourselves?
We can imagine the effect by looking at a recent example of what happens when people see data about how they spend their time: Spotify Wrapped. One of the most intriguing features of Wrapped is seeing how your tastes and listening habits have evolved over the years, based on the minutes you’ve spent listening to specific artists. Some people who shared their 2019 data on social media were proud of how they spent their time, while others were slightly embarrassed. Regardless, the data gave people new points of reference for their habits, which in turn gave them a sense of how they wanted to move forward. For many, it seemed to deepen their commitment to the product, even if they wanted to change or expand their choices.
This isn’t to say that we should all rush to build a Spotify Wrapped for news. But there’s something we can learn as an industry from examining how people react to seeing data about how they spend their time.
Within many news organizations, we now have the technology to build the types of tools that help us be even more thoughtful about the time we spend covering things, and for whom. We also have the capacity and incentive to use this kind of data about ourselves, with a clear need to better serve audiences. An example of this type of evaluation is WHYY’s recent cultural competency audit, which took a research and data-driven approach to assessing whether the public radio station’s narratives were skewed. The results included a list of ways they could lessen the gap between the perspectives of the newsroom and local communities.
In 2020, we can begin to pair the product development mindset and methods with the skills usually found in data journalism and graphics, to build tools that help us be more self reflective. Like Spotify Wrapped, the data could help us compare our current habits to past ones to help develop future habits.
We could use natural language processing tools to examine the tone of our coverage over time. We could use maps to gauge how much time we spend covering communities and where our sources are from. We could compare broad geographic coverage trends over time through an interface, like Uber Movement. We could even layer public data about social or government activities on top of coverage maps to see patterns. This data would also be additive to existing newsroom knowledge about communities, important topics, key players, and issues that need attention or investigation. In the best cases, this analysis would amplify and underscore that knowledge.
This type of “quantified self” reflection could be a mirror to help us evolve with more data-informed intention and avoid the pitfalls of trendy pivots, which often originate with other players on the stage: startups and platforms. Combined with what we already know about our audiences and businesses, tools that helps us better understand and analyze our time spent could shape the purpose and function of future newsrooms. And provide us with the data to stick with it.
Sarah Schmalbach is product director at the Lenfest Local Lab.
Matt DeRienzo Local broadcasters begin to fill the gaps left by newspapers
Matthew Pressman News consumers divide into haves and have-nots
Kristen Muller The year we operationalize community engagement
Greg Emerson News apps fall further behind
Julia B. Chan We 👏 take 👏 breaks 👏
Mary Walter-Brown and Tristan Loper Power to the people (on your audience team)
Barbara Gray Join local libraries on the frontlines of civic engagement
Tom Glaisyer Journalism can emerge newly vibrant and powerful
Cristina Kim Public media stops trying to serve “everybody”
Jake Shapiro Podcasting gets listener relationship management
Whitney Phillips A time to question core beliefs
Rachel Davis Mersey The business of local TV news will enter its downward slide
Logan Jaffe You don’t need fancy tools to listen
Joshua P. Darr All that campaign cash will make the media’s problems worse
Juleyka Lantigua A changing industry amps up podcasters’ ambitions
Mariana Moura Santos The future of journalism is collaborative
Anthony Nadler Clash of Clans: Election Edition
Zizi Papacharissi A president leads, the press follows, reality fades
Eric Nuzum Podcasting finally creates another mega-hit show
Laura E. Davis Know the context your journalism is operating within
Beena Raghavendran The year of the local engagement reporter
Cory Haik We’re already consuming the future of news — now we have to produce it
Madelyn Sanfilippo and Yafit Lev-Aretz News coverage gets geo-fragmented
John Keefe Journalism gets hacked
Don Day Respect the non-paying audience
Jennifer Brandel A love letter from the year 2073
Sonali Prasad Climate change storytelling gets multidimensional
Colleen Shalby Journalists become media literacy teachers
Cindy Royal Prepare media students for skills, not job titles
Nushin Rashidian Are platforms a bridge or a lifeline?
Mira Lowe The year of student-powered journalism
Tamar Charney From broadcast to bespoke
Peter Bale Lies get further normalized
Elizabeth Dunbar Frank talk, and then action
Masuma Ahuja Slower, quieter, more measured and thoughtful
Bill Grueskin Our ethics codes get an overhaul
Irving Washington Leadership isn’t something you learn on the job
Victor Pickard We reclaim a public good
Ståle Grut OSINT journalism goes mainstream
Knight Foundation Five generations of journalists, learning from each other
Carl Bialik Journalists will try running the whole shop
Monica Drake A renewed focus on misinformation
Kevin D. Grant The free press stands against authoritarians’ attacks on truth
Joni Deutsch Podcasting unsilences the silent
Sue Robinson Campaign coverage as test bed for engagement experiments
Alice Antheaume Trade “politics” for “power”
Raney Aronson-Rath News deserts will proliferate — but so will new solutions
Heidi Tworek The year of positive pushback
Hossein Derakhshan AI can’t conjure up an Errol Morris
Ernie Smith The death of the industry fad
Joe Amditis Collaborative journalism takes its rightful place at the table
Heather Bryant Some kinds of journalism aren’t worth saving
Kerri Hoffman Opening closed systems
Joanne McNeil A return to blogs (finally? sort of?)
Geneva Overholser Death to bothsidesism
Tonya Mosley The neutrality vs. objectivity game ends
Sara K. Baranowski A big year for little newspapers
Dannagal G. Young Let’s disrupt the logic that’s driving Americans apart
Rick Berke Incoming fire from both left and right
Simon Galperin Journalism becomes more democratic
Emily Withrow The year we kill the news article
Imaeyen Ibanga Let’s take it slow
J. Siguru Wahutu Western journalists, learn from your African peers
Rasmus Kleis Nielsen The business we want, not the business we had
Jeremy Gilbert and Jarrod Dicker A call for collaboration between storytelling and tech
Helen Havlak Platforms shine a light on original reporting
Stefanie Murray Charitable giving goes collaborative
Josh Schwartz Publishers move beyond the metered paywall
Sarah Schmalbach Journalist, quantify thyself
Dan Shanoff Sports media enters the Bronny era
A.J. Bauer A fork in the road for conservative media
Jim Brady We’ll complain about other people living in bubbles while ignoring our own
Pablo Boczkowski The day after November 4
Jakob Moll A slow-moving tech backlash among young people
Monique Judge The year to organize, unionize, and fight
Elizabeth Hansen and Jesse Holcomb Local news initiatives run into a capital shortage
Margarita Noriega The platforms try to figure out what to do with single-subject newsrooms
Mario García Think small (screen)
Brian Moritz The end of “stick to sports”
Michael W. Wagner Increasingly fractured, but little bit deliberative
Rachel Glickhouse Journalists get left behind in the industry’s decline
Moreno Cruz Osório In Brazil, collaboration in a time of state attacks
Brenda P. Salinas Treating MP3 files like text
Logan Molyneux and Shannon McGregor Think twice before turning to Twitter
Craig Newmark Formalizing newsrooms’ battle against disinformation
Mike Caulfield Native verification tools for the blue checkmark crowd
Francesco Zaffarano TikTok without generational prejudice
Fiona Spruill The climate crisis gets the coverage it deserves
Jasmine McNealy A call for context
Nathalie Malinarich Betting on loyalty
Ben Werdmuller Use the tools of journalism to save it
Tanya Cordrey Saying no to more good ideas
Sarah Stonbely More people start caring about news inequality
Catalina Albeanu Rebuilding journalism, together
Lucas Graves A smarter conversation about how (and why) fact-checking matters
Christa Scharfenberg It’s time to make journalism a field that supports and respects women
Talia Stroud The work of reconnecting starts November 4
Linda Solomon Wood Everyone in your organization, moving toward a common goal
Steve Henn The dawning audio web
Alexandra Borchardt Get out of the office and talk to people
Sarah Marshall The year to learn about news moments
Jeff Kofman Speed through technology
Rachel Schallom The value of push alerts goes beyond open rates
Jonas Kaiser Russian bots are just today’s slacktivists
M. Scott Havens First-party data becomes media’s most important currency
Doris Truong The year of radical salary transparency
Kathleen Searles Pay more attention to attention
Alfred Hermida and Mary Lynn Young The promise of nonprofit journalism
Felix Salmon Spotify launches a news channel
Candis Callison Taking a cue from Indigenous journalists on climate change
Carrie Brown-Smith Engaged journalism: It’s finally happening
John Garrett It’s the best time in a century to start a local news organization
Errin Haines Race and gender aren’t a 2020 story — they’re the story
Lauren Duca The rise of the journalistic influencer
Gordon Crovitz Fighting misinformation requires journalism, not secret algorithms
Alana Levinson Brand-backed media gets another look
Meg Marco Everything happens somewhere
Annie Rudd The expanded ambiguity of the news photograph
S. Mitra Kalita The race to 2021
Nico Gendron Make better products if you want to reach Gen Z
AX Mina The Forum we wanted, the forum we got
Richard Tofel A constraint of the reader-revenue model emerges
Kourtney Bitterly Transparency isn’t just a desire, it’s an expectation
Bill Adair A Nobel Prize, a Brad Pitt film, and a Taylor Swift song
Jeremy Olshan All journalism should be service journalism
Meredith Artley Stronger solidarity among news organizations
Seth C. Lewis 20 questions for 2020
Nicholas Jackson What’s left of local gets comfortable with reader support