By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
What’s the best way to follow how the news is changing?
Our daily email, with all the freshest future-of-journalism news.
Quah, Nicholas. "With its new ad-targeting tech, Spotify is sharpening its platform power in podcasting." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Jan. 2020. Web. 21 Nov. 2024.
APA
Quah, N. (2020, Jan. 9). With its new ad-targeting tech, Spotify is sharpening its platform power in podcasting. Nieman Journalism Lab. Retrieved November 21, 2024, from https://www.niemanlab.org/2020/01/with-its-new-ad-targeting-tech-spotify-is-sharpening-its-platform-power-in-podcasting/
Chicago
Quah, Nicholas. "With its new ad-targeting tech, Spotify is sharpening its platform power in podcasting." Nieman Journalism Lab. Last modified January 9, 2020. Accessed November 21, 2024. https://www.niemanlab.org/2020/01/with-its-new-ad-targeting-tech-spotify-is-sharpening-its-platform-power-in-podcasting/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2020/01/with-its-new-ad-targeting-tech-spotify-is-sharpening-its-platform-power-in-podcasting/
| title = With its new ad-targeting tech, Spotify is sharpening its platform power in podcasting
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 9 January 2020
| accessdate = 21 November 2024
| ref = {{harvid|Quah|2020}}
}}
