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While the use of local TV for news is declining, cable news is growing: Audience and revenue for Fox News, MSNBC, and CNN are all up this year. So which stories, and people, are getting the most airtime? Thanks to the Stanford Cable TV News Analyzer, anyone can query “the amount of time people appear and the amount of time words are heard in cable TV news.”
So we need to make sense of TV.
Our tool allows anyone to quickly run analyses of how TV news stories develop over days, weeks, or years, and how coverage differs across 3 networks that each have a different target audience and ideological bent. https://t.co/zY7io9Dna5 pic.twitter.com/6VVtMVjGHQ
— Jacob Ritchie (@jwkritchie) August 20, 2020
The tool uses “deep-learning-based image and audio analysis processing techniques” to pull from more than 270,000 hours of programming and commercial segments from Fox News, CNN, and MSNBC, dating back to January 1, 2010 and updating daily. “Computer vision is used to detect faces, identify public figures, and estimate characteristics such as gender to examine news coverage patterns. To facilitate topic analysis the transcripts are time-aligned with video content, and compared across dates, times of day and programs,” Geraldine Moriba, a journalist and filmmaker and 2019 JSK journalism fellow, explained on Medium. People can use the tool answer questions like “How much coverage does Trump receive compared to Biden? How did this change when coronavirus and the George Floyd protests came into the picture?” (There’s more on the methodology, and some findings, here.)
The tool helps “increase transparency around daily editorial choices,” Moriba noted. “How long are certain people on the screen? How often are certain words mentioned? What will you find when you compare these measurements across time, channel, and programs?”
.@GeraldineMoriba's new Stanford Cable TV News Analyzer is amazing.
Ever think "I wonder if cable news covers Trump more than Obama" when he was president?
Well. Now you can find out… and about a zillion other possibilities. Just.. WOWhttps://t.co/OcAUpbws8g pic.twitter.com/nlnNc49cRR
— 🔅Don Day (@DonLDay) August 20, 2020
The tool was created by the Computer Graphics Lab at Stanford University in collaboration with the John S. Knight Fellowship Program, with support from the Brown Institute for Media Innovation, Intel, Google, Amazon, and the National Science Foundation. The video dataset is from the Internet Archive’s TV News Archive.
Here are some of the queries people have run so far:
According to this new powerful tool from @BrownInstitute, references to “press freedom” skyrocketed in US cable TV news in late 2018 with Khashoggi’s murder
Other hikes since then: Apr 2019 (Assange arrest) & Jun 2020 (violations at George Floyd protests)https://t.co/flYWTEKY45 pic.twitter.com/zijOBcgPvO
— Ahmed Zidan @ 🏡 (@zidanism) August 25, 2020
Trying out @BrownInstitute's new TV News Analyzer, which tracks cable news content in a variety of ways
Here's the cable news presence of Biden/Harris/Warren/Sanders/Buttigieg, by month and by day, from Jan 2019 to now:https://t.co/77wOSFnLz3 pic.twitter.com/M0yIu96SH5
— Joshua Benton (@jbenton) August 27, 2020
Which cable TV news hosts hog the screen-time on their own shows the most?
Ans: (Chris Cuomo and Tucker Carlson)https://t.co/8SsY543YIE pic.twitter.com/39q1RiPmc4
— Maneesh Agrawala (@magrawala) September 1, 2020
Check out the Cable TV News Analyzer here.
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