I got a good question from Nieman Lab reader and contributor Dan Kennedy: “Were you looking only at stories from news organizations popping up in someone’s news feed? Or were you also counting friends who share news stories?” I should have been more clear about that in the original post, which is now updated: I was counting all the news stories I saw, no matter the source.
Of the 173 news posts in our sample, 49% were shared by the stories’ original publishers and 38% were shared by friends/family/public pages that the respondent followed (for instance, the Blue Lives Matter page sharing a link from Police Tribune). I wasn’t able to categorize a handful of posts, and 9 were from the “Suggested for you” Facebook feature.
Thirty-four percent of respondents answered “No” to the question “Do you ever check Facebook for news?” But two-thirds of the people in that group also followed at least one news organization, and news got into their feeds that way: They saw a total of 63 news articles shared directly by publishers and 17 articles shared by friends or other pages.
Sixty-six percent of respondents answered “Yes” to the question “Do you ever check Facebook for news?” Ninety-four percent of the people in that group followed at least one news organization (and 10% followed more than 10 news organizations). That group saw a total of 59 articles shared by news publishers and 49 articles shared by friends.
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