Nieman Foundation at Harvard
Fox News reaches nearly half of American adults and over 60 percent of Republican-leaning adults, according to a new Pew Research Center report.
“While Fox does well among its conservative Republican core audience, it is also used by substantial portions of Democrats and ideologically moderate and liberal Republicans, according to the survey,” Pew’s Amy Mitchell writes. “And it attracts roughly equal portions of White, Black and Hispanic Americans.”
Sixty-two percent of Republican and Republican-leaning adults consumed Fox News in that week in March, along with 28% of Democrats and Democratic-leaning adults. Just over 20% of Republicans said they watched Newsmax and 14 percent watched OAN. Among Democrats, only 1% said they watched either.
With smaller audiences overall, Newsmax and OAN are still more likely to attract certain demographic groups than others, some of which align with the audience make-up of Fox News. https://t.co/C8tDwJeZso pic.twitter.com/pffg40LFqX
— Pew Research Center (@pewresearch) March 23, 2021
Fox News, of the three channels, attracts the most diverse viewership, Pew found, drawing “roughly equal levels of audience across White (44%), Black (47%) and Hispanic adults (41%). Among Asian Americans surveyed, fewer (29%) said they got political news from Fox in the past week.”
Meanwhile, 13% of white adults had watched NewsMax; 2% of Black adults, 5% of Hispanic adults, and 8% of Asian adults had. Eight percent of white adults, 1% of Black adults, 4% of Hispanic adults, and 6% of Asian adults said they’d watched OAN.
Fox News was more popular among adults older than 50, but has strong viewership of adults under 50 as well. Thirty-nine percent of adults between ages 30 and 49 said they got political news from Fox News while just six and five percent said the same about Newsmax and OAN, respectively. Thirty-seven percent of adults between 18 to 29 got political news from Fox News while six percent said the same about both Newsman and OAN.
With smaller audiences overall, Newsmax and OAN are still more likely to attract certain demographic groups than others, some of which align with the audience make-up of Fox News. https://t.co/C8tDwJeZso pic.twitter.com/pffg40LFqX
— Pew Research Center (@pewresearch) March 23, 2021
Read the full report here.
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