Lokal, a location-based community information app in India, experimented with monetizing shoutouts and hyperlocal classified ads. It earned them $60,000 in March.
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Tameez, Hanaa'. "With matrimonial ads and shoutouts, Lokal is finding new revenue in staples of Indian media." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 14 Apr. 2021. Web. 29 Mar. 2025.
APA
Tameez, H. (2021, Apr. 14). With matrimonial ads and shoutouts, Lokal is finding new revenue in staples of Indian media. Nieman Journalism Lab. Retrieved March 29, 2025, from https://www.niemanlab.org/2021/04/with-matrimonial-ads-and-shoutouts-lokal-is-finding-new-revenue-in-staples-of-indian-media/
Chicago
Tameez, Hanaa'. "With matrimonial ads and shoutouts, Lokal is finding new revenue in staples of Indian media." Nieman Journalism Lab. Last modified April 14, 2021. Accessed March 29, 2025. https://www.niemanlab.org/2021/04/with-matrimonial-ads-and-shoutouts-lokal-is-finding-new-revenue-in-staples-of-indian-media/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2021/04/with-matrimonial-ads-and-shoutouts-lokal-is-finding-new-revenue-in-staples-of-indian-media/
| title = With matrimonial ads and shoutouts, Lokal is finding new revenue in staples of Indian media
| last = Tameez
| first = Hanaa'
| work = [[Nieman Journalism Lab]]
| date = 14 April 2021
| accessdate = 29 March 2025
| ref = {{harvid|Tameez|2021}}
}}
