Media stays Covid-escapist, but grief creeps in

“You won’t see many mask-wearers in films this year.”

Climate change coverage will evolve in unintended ways. News outlets may not have dedicated climate desks, but existing teams will have to cover news on their beat that is caused by global warming. Breaking news desks will cover more and more disasters, business desks will report on energy costs and supply chain breakdowns, and local desks will examine how flash flooding has damaged communities. Even the sports desks will need to adjust. Expect more stories about athletes being overcome by heatstroke or how a powerful windstorm blew a ball off the field.

Covid-19 cultural touchstones will continue to be avoided by escapist media — you won’t see many mask-wearers in films this year — but themes of grief and despair will seep into much of the content impacting popular culture in 2022.

Facebook’s rebrand as “Meta” will be disregarded by the public the way Google’s renaming to “Alphabet” was generally dismissed. And while this move will help Instagram keep its audience, they will need to innovate to keep actual users on the platform before transforming into a digital shopping experience. Accounts like Deuxmoi have proven how effective Instagram can be at attracting an audience, but, aside from merchandise opportunities and paid brand promotions, there aren’t many ways these popular accounts can monetize their audiences. If Instagram does not solve this, they may lose creators that have nothing to sell.

Lastly, I still believe readers are exhausted and seek clear guidance to solve their problems and answer their questions. Trusted outlets that prove to be reliable will find a loyal and steady community.

Megan McCarthy is executive director of growth at USA Today’s Reviewed.

Climate change coverage will evolve in unintended ways. News outlets may not have dedicated climate desks, but existing teams will have to cover news on their beat that is caused by global warming. Breaking news desks will cover more and more disasters, business desks will report on energy costs and supply chain breakdowns, and local desks will examine how flash flooding has damaged communities. Even the sports desks will need to adjust. Expect more stories about athletes being overcome by heatstroke or how a powerful windstorm blew a ball off the field.

Covid-19 cultural touchstones will continue to be avoided by escapist media — you won’t see many mask-wearers in films this year — but themes of grief and despair will seep into much of the content impacting popular culture in 2022.

Facebook’s rebrand as “Meta” will be disregarded by the public the way Google’s renaming to “Alphabet” was generally dismissed. And while this move will help Instagram keep its audience, they will need to innovate to keep actual users on the platform before transforming into a digital shopping experience. Accounts like Deuxmoi have proven how effective Instagram can be at attracting an audience, but, aside from merchandise opportunities and paid brand promotions, there aren’t many ways these popular accounts can monetize their audiences. If Instagram does not solve this, they may lose creators that have nothing to sell.

Lastly, I still believe readers are exhausted and seek clear guidance to solve their problems and answer their questions. Trusted outlets that prove to be reliable will find a loyal and steady community.

Megan McCarthy is executive director of growth at USA Today’s Reviewed.

Candace Amos

Jesenia De Moya Correa

Rachel Glickhouse

Izabella Kaminska

Mario García

Brian Moritz

Stefanie Murray

Mary Walter-Brown

Jonas Kaiser

Kristen Jeffers

Gabe Schneider

Andrew Freedman

Kristen Muller

Wilson Liévano

Cherian George

Stephen Fowler

Ariel Zirulnick

Millie Tran

Matthew Pressman

Simon Galperin

Richard Tofel

Jesse Holcomb

Megan McCarthy

Christina Shih

Kendra Pierre-Louis

Jennifer Coogan

Ståle Grut

Anika Anand

Jennifer Brandel

Matt DeRienzo

Julia Angwin

Daniel Eilemberg

Jessica Clark

AX Mina

Robert Hernandez

Chicas Poderosas

Tony Baranowski

Tom Trewinnard

Raney Aronson-Rath

Gordon Crovitz

Shalabh Upadhyay

Melody Kramer

Chase Davis

j. Siguru Wahutu

Anthony Nadler

Joni Deutsch

Shannon McGregor & Carolyn Schmitt

Parker Molloy

Sarah Marshall

Juleyka Lantigua

Rasmus Kleis Nielsen

Joy Mayer

Cristina Tardáguila

Paul Cheung

Larry Ryckman

Julia Munslow

Zizi Papacharissi

Amy Schmitz Weiss

Eric Nuzum

Natalia Viana

Mike Rispoli

Nikki Usher

Kathleen Searles & Rebekah Trumble

Sarah Stonbely

David Skok

Victor Pickard

Burt Herman

Michael W. Wagner

Cindy Royal

Christoph Mergerson

Jim Friedlich

Alice Antheaume

James Salanga

Jody Brannon

Tamar Charney

Meena Thiruvengadam

Don Day

Kerri Hoffman

Errin Haines

Laxmi Parthasarathy

John Davidow

Sam Guzik

A.J. Bauer

Amara Aguilar

James Green

Mandy Jenkins

Moreno Cruz Osório

Gonzalo del Peon

Anita Varma

Joshua P. Darr

Simon Allison

Whitney Phillips

Joanne McNeil

S. Mitra Kalita

Catalina Albeanu

David Cohn

Joe Amditis

Matt Karolian

Doris Truong

Francesco Zaffarano