The sheen of nonprofit news wears off

“The most important thing for a newsroom isn’t being ‘nonprofit’ — it’s about the values it lives up to.”

I became convinced that nonprofit was the future of news after watching for-profit newsrooms be decimated by venture capital and legacy media repeatedly harm communities to put out a quick story. Since then, I’ve worked for a string of nonprofit newsrooms — first as a freelancer, then as a fellow, then as an employee, and now as a founder.

What I’ve learned is that, while many nonprofit newsrooms bill themselves as saviors of journalism, they’re deluding themselves as long as they don’t overhaul what their practice of journalism looks like.

The most important thing for a newsroom isn’t being “nonprofit” — it’s about the values it lives up to.

Nonprofit news has enabled significant strides toward more empathetic and community-centered journalism, but many nonprofit newsrooms still perpetuate the same injustices documented in for-profit news. To name a few: A lack of worker protections and unions. Problems with equity and retention. A lack of transparency in hiring. Microaggressions. Racism. Sexism. Ableism. Transphobia. Exclusion.

I’ve also come to know that for-profit news can work as well when structured more democratically, such as with strong unions or cooperative structures. What matters in journalism are the values a newsroom has, the specific ways it lives up to them, and how its leaders hold themselves accountable.

This is not to say I don’t value the tax status or the way nonprofit news organizations have moved the industry forward. The media criticism and reporting outlet I co-founded, The Objective, is currently fiscally sponsored by the Institute for Nonprofit News and seeking nonprofit status.

And nonprofit news has enabled the emergence of an entire class of newsrooms reporting for — instead of on — their communities. Nonprofit outlets like Scalawag, Outlier Media, City Bureau, Sahan Journal, El Tímpano, and Documented have shown what it means to go beyond the tax status. They state their values and stand by them, making journalism that refuses to perpetuate the status quo. They are transparent and aim to be accountable. They explain what they do and why. Like these outlets and others, nonprofit newsrooms need to go beyond arguing that they are creating “impact” and saving democracy and show how they live up to their values.

There are a number of ways to do that while pushing the field forward. Support unions and worker protections. Be transparent in the hiring process and clearly outline salary or pay. Try to understand the power dynamics at play in the newsroom. Seek to dismantle the norms that have contributed to an exclusionary journalism field.

Some nonprofit newsrooms are struggling to exist while others are flush with capital. To the latter, it’s important to say: It’s on you. Offer your fellows healthcare, a living wage, and a way forward to permanent job placement. Pay for the work done in writing and editing tests. Recognize your power in the field and operate with that in mind when evaluating how much you’re willing to invest in staff, communities, and collaborators.

The first nonprofit newsroom in the United States was created in 1977. Nonprofit news isn’t new. It’s a band-aid solution to an ailing profession. In 2022, nonprofit newsrooms explicitly defining and living up to their values is the cure.

Gabe Schneider is lead editor of The Objective and story partnerships manager at Grist.

I became convinced that nonprofit was the future of news after watching for-profit newsrooms be decimated by venture capital and legacy media repeatedly harm communities to put out a quick story. Since then, I’ve worked for a string of nonprofit newsrooms — first as a freelancer, then as a fellow, then as an employee, and now as a founder.

What I’ve learned is that, while many nonprofit newsrooms bill themselves as saviors of journalism, they’re deluding themselves as long as they don’t overhaul what their practice of journalism looks like.

The most important thing for a newsroom isn’t being “nonprofit” — it’s about the values it lives up to.

Nonprofit news has enabled significant strides toward more empathetic and community-centered journalism, but many nonprofit newsrooms still perpetuate the same injustices documented in for-profit news. To name a few: A lack of worker protections and unions. Problems with equity and retention. A lack of transparency in hiring. Microaggressions. Racism. Sexism. Ableism. Transphobia. Exclusion.

I’ve also come to know that for-profit news can work as well when structured more democratically, such as with strong unions or cooperative structures. What matters in journalism are the values a newsroom has, the specific ways it lives up to them, and how its leaders hold themselves accountable.

This is not to say I don’t value the tax status or the way nonprofit news organizations have moved the industry forward. The media criticism and reporting outlet I co-founded, The Objective, is currently fiscally sponsored by the Institute for Nonprofit News and seeking nonprofit status.

And nonprofit news has enabled the emergence of an entire class of newsrooms reporting for — instead of on — their communities. Nonprofit outlets like Scalawag, Outlier Media, City Bureau, Sahan Journal, El Tímpano, and Documented have shown what it means to go beyond the tax status. They state their values and stand by them, making journalism that refuses to perpetuate the status quo. They are transparent and aim to be accountable. They explain what they do and why. Like these outlets and others, nonprofit newsrooms need to go beyond arguing that they are creating “impact” and saving democracy and show how they live up to their values.

There are a number of ways to do that while pushing the field forward. Support unions and worker protections. Be transparent in the hiring process and clearly outline salary or pay. Try to understand the power dynamics at play in the newsroom. Seek to dismantle the norms that have contributed to an exclusionary journalism field.

Some nonprofit newsrooms are struggling to exist while others are flush with capital. To the latter, it’s important to say: It’s on you. Offer your fellows healthcare, a living wage, and a way forward to permanent job placement. Pay for the work done in writing and editing tests. Recognize your power in the field and operate with that in mind when evaluating how much you’re willing to invest in staff, communities, and collaborators.

The first nonprofit newsroom in the United States was created in 1977. Nonprofit news isn’t new. It’s a band-aid solution to an ailing profession. In 2022, nonprofit newsrooms explicitly defining and living up to their values is the cure.

Gabe Schneider is lead editor of The Objective and story partnerships manager at Grist.

Joni Deutsch

Richard Tofel

Amy Schmitz Weiss

Christina Shih

Nikki Usher

Ariel Zirulnick

Christoph Mergerson

Anthony Nadler

Catalina Albeanu

Andrew Freedman

Stephen Fowler

Sarah Marshall

Cindy Royal

Eric Nuzum

Julia Munslow

Kathleen Searles & Rebekah Trumble

Chase Davis

Matt Karolian

Jody Brannon

Jennifer Coogan

Jim Friedlich

Errin Haines

Amara Aguilar

Sarah Stonbely

Jennifer Brandel

Chicas Poderosas

Doris Truong

Juleyka Lantigua

Jesenia De Moya Correa

Candace Amos

Mario García

Simon Galperin

Gonzalo del Peon

Sam Guzik

Parker Molloy

Mary Walter-Brown

Matt DeRienzo

Whitney Phillips

David Skok

Shalabh Upadhyay

Jonas Kaiser

AX Mina

Meena Thiruvengadam

Anika Anand

Zizi Papacharissi

Mandy Jenkins

Burt Herman

Tom Trewinnard

Raney Aronson-Rath

John Davidow

Simon Allison

j. Siguru Wahutu

Izabella Kaminska

Joy Mayer

Kendra Pierre-Louis

Victor Pickard

Stefanie Murray

Kerri Hoffman

Francesco Zaffarano

Joe Amditis

Rachel Glickhouse

Anita Varma

Wilson Liévano

Moreno Cruz Osório

Tony Baranowski

Cristina Tardáguila

Don Day

Matthew Pressman

Robert Hernandez

Julia Angwin

Laxmi Parthasarathy

Melody Kramer

Natalia Viana

A.J. Bauer

Megan McCarthy

Mike Rispoli

Jessica Clark

Larry Ryckman

Rasmus Kleis Nielsen

Brian Moritz

Tamar Charney

Joshua P. Darr

Millie Tran

Shannon McGregor & Carolyn Schmitt

S. Mitra Kalita

Daniel Eilemberg

Michael W. Wagner

James Green

Ståle Grut

Alice Antheaume

Kristen Jeffers

Cherian George

Jesse Holcomb

Paul Cheung

Joanne McNeil

Kristen Muller

Gordon Crovitz

James Salanga

David Cohn

Gabe Schneider