AI made this prediction
To make my 2023 prediction I’ve leaned heavily on artificial intelligence.
After creating the script with the AI-enabled Lex Page document editor, I enlisted the help of WellSaid Labs to provide the narration. With AugX Lab’s, I got a transcript of the audio and an automatic video with AI-suggested video cuts and images. To add an extra layer, I utilized MidJourney to take many of the suggested images and give them an AI boost.
I understand the wariness surrounding AI, but I wanted to share a vision of 2023 and beyond where AI is a specialized skill and some (not all) journalists will navigate their careers as those who can leverage this technology to improve the news ecosystem.
For those that prefer to read rather than watch a video, the transcript is here. While the ideas are more important than the produced video, I would encourage you to watch until you’ve heard at least two or three of the AI-generated voices narrate. Hopefully it spurs some ideas of what could be possible in the future.
David Cohn is a cofounder of Subtext.
To make my 2023 prediction I’ve leaned heavily on artificial intelligence.
After creating the script with the AI-enabled Lex Page document editor, I enlisted the help of WellSaid Labs to provide the narration. With AugX Lab’s, I got a transcript of the audio and an automatic video with AI-suggested video cuts and images. To add an extra layer, I utilized MidJourney to take many of the suggested images and give them an AI boost.
I understand the wariness surrounding AI, but I wanted to share a vision of 2023 and beyond where AI is a specialized skill and some (not all) journalists will navigate their careers as those who can leverage this technology to improve the news ecosystem.
For those that prefer to read rather than watch a video, the transcript is here. While the ideas are more important than the produced video, I would encourage you to watch until you’ve heard at least two or three of the AI-generated voices narrate. Hopefully it spurs some ideas of what could be possible in the future.
David Cohn is a cofounder of Subtext.
Christoph Mergerson The rot at the core of the news business
Jim Friedlich Local journalism steps up to the challenge of civic coverage
Matt Rasnic More newsroom workers turn to organized labor
Alexandra Svokos Working harder to reach audiences where they are
Dominic-Madori Davis Everyone finally realizes the need for diverse voices in tech reporting
Nik Usher This is the year of the RSS reader. (Really!)
Andrew Donohue We’ll find out whether journalism can, indeed, save democracy
Mauricio Cabrera It’s no longer about audiences, it’s about communities
Khushbu Shah Global reporting will suffer
Ben Werdmuller The internet is up for grabs again
Joe Amditis AI throws a lifeline to local publishers
Upasna Gautam Technology that performs at the speed of news
Emily Nonko Incarcerated reporters get more bylines
Paul Cheung More news organizations will realize they are in the business of impact, not eyeballs
Victor Pickard The year journalism and capitalism finally divorce
Molly de Aguiar and Mandy Van Deven Narrative change trend brings new money to journalism
Sam Guzik AI will start fact-checking. We may not like the results.
Brian Stelter Finding new ways to reach news avoiders
Bill Adair The year of the fact-check (no, really!)
Rachel Glickhouse Humanizing newsrooms will be a badge of honor
Kavya Sukumar Belling the cat: The rise of independent fact-checking at scale
Basile Simon Towards supporting criminal accountability
Kaitlyn Wells We’ll prioritize media literacy for children
Parker Molloy We’ll reach new heights of moral panic
Susan Chira Equipping local journalism
Barbara Raab More journalism funders will take more risks
Amethyst J. Davis The slight of the great contraction
Walter Frick Journalists wake up to the power of prediction markets
Julia Angwin Democracies will get serious about saving journalism
Karina Montoya More reporters on the antitrust beat
Sarabeth Berman Nonprofit local news shows that it can scale
Snigdha Sur Newsrooms get nimble in a recession
A.J. Bauer Covering the right wrong
Bill Grueskin Local news will come to rely on AI
Peter Sterne AI enters the newsroom
Sumi Aggarwal Smart newsrooms will prioritize board development
Cari Nazeer and Emily Goligoski News organizations step up their support for caregivers
Mariana Moura Santos A woman who speaks is a woman who changes the world
John Davidow A year of intergenerational learning
Burt Herman The year AI truly arrives — and with it the reckoning
Emma Carew Grovum The year to resist forgetting about diversity
David Cohn AI made this prediction
Hillary Frey Death to the labor-intensive memo for prospective hires
Gina Chua The traditional story structure gets deconstructed
Jennifer Choi and Jonathan Jackson Funders finally bet on next-generation news entrepreneurs
Pia Frey Publishers start polling their users at scale
Joshua P. Darr Local to live, wire to wither
Martina Efeyini Talk to Gen Z. They’re the experts of Gen Z.
Sue Cross Thinking and acting collectively to save the news
Ståle Grut Your newsroom experiences a Midjourney-gate, too
Kathy Lu We need emotionally agile newsroom leaders
Wilson Liévano Diaspora journalism takes the next step
Janet Haven ChatGPT and the future of trust
Daniel Trielli Trust in news will continue to fall. Just look at Brazil.
Jenna Weiss-Berman The economic downturn benefits the podcasting industry. (No, really!)
Anthony Nadler Confronting media gerrymandering
Nicholas Diakopoulos Journalists productively harness generative AI tools
Anika Anand Independent news businesses lead the way on healthy work cultures
Simon Galperin Philanthropy stops investing in corporate media
Ariel Zirulnick Journalism doubles down on user needs
Johannes Klingebiel The innovation team, R.I.P.
J. Siguru Wahutu American journalism reckons with its colonialist tendencies
Kerri Hoffman Podcasting goes local
Tim Carmody Newsletter writers need a new ethics
David Skok Renewed interest in human-powered reporting
Joanne McNeil Facebook and the media kiss and make up
Juleyka Lantigua Newsrooms recognize women of color as the canaries in the coal mine
Cassandra Etienne Local news fellowships will help fight newsroom inequities
Francesco Zaffarano There is no end of “social media”
Mar Cabra The inevitable mental health revolution
S. Mitra Kalita “Everything sucks. Good luck to you.”
Moreno Cruz Osório Brazilian journalism turns wounds into action
Alan Henry A reckoning with why trust in news is so low
Sue Schardt Toward a new poetics of journalism
Leezel Tanglao Community partnerships drive better reporting
Ryan Kellett Airline-like loyalty programs try to tie down news readers
Sarah Stonbely Growth in public funding for news and information at the state and local levels
Elite Truong In platform collapse, an opportunity for community
Alex Sujong Laughlin Credit where it’s due
Alex Perry New paths to transparency without Twitter
Gabe Schneider Well-funded journalism leaders stop making disparate pay
Elizabeth Bramson-Boudreau More of the same
James Salanga Journalists work from a place of harm reduction
Gordon Crovitz The year advertisers stop funding misinformation
Jaden Amos TikTok personality journalists continue to rise
Larry Ryckman We’ll work together with our competitors
Doris Truong Workers demand to be paid what the job is worth
Josh Schwartz The AI spammers are coming
Cindy Royal Yes, journalists should learn to code, but…
Laxmi Parthasarathy Unlocking the silent demand for international journalism
Jarrad Henderson Video editing will help people understand the media they consume
Christina Shih Shared values move from nice-to-haves to essentials
Nicholas Thompson The year AI actually changes the media business
Lisa Heyamoto The independent news industry gets a roadmap to sustainability
Cory Bergman The AI content flood
Dana Lacey Tech will screw publishers over
Mario García More newsrooms go mobile-first
Zizi Papacharissi Platforms are over
Jim VandeHei There is no “peak newsletter”
Rodney Gibbs Recalibrating how we work apart
Jessica Clark Open discourse retrenches
Shanté Cosme The answer to “quiet quitting” is radical empathy
Michael Schudson Journalism gets more and more difficult
Eric Ulken Generative AI brings wrongness at scale
Al Lucca Digital news design gets interesting again
Jessica Maddox Journalists keep getting manipulated by internet culture
Ryan Gantz “I’m sorry, but I’m a large language model”
Taylor Lorenz The “creator economy” will be astroturfed
Sarah Alvarez Dream bigger or lose out
Surya Mattu Data journalists learn from photojournalists
Tre'vell Anderson Continued culpability in anti-trans campaigns
Raney Aronson-Rath Journalists will band together to fight intimidation
Jacob L. Nelson Despite it all, people will still want to be journalists
Errin Haines Journalists on the campaign trail mend trust with the public
Stefanie Murray The year U.S. media stops screwing around and becomes pro-democracy
Eric Thurm Journalists think of themselves as workers
Dannagal G. Young Stop rewarding elite performances of identity threat
Andrew Losowsky Journalism realizes the replacement for Twitter is not a new Twitter
Anna Nirmala News organizations get new structures
Anita Varma Journalism prioritizes the basic need for survival
Felicitas Carrique and Becca Aaronson News product goes from trend to standard
Alexandra Borchardt The year of the climate journalism strategy
Brian Moritz Rebuilding the news bundle
Jesse Holcomb Buffeted, whipped, bullied, pulled
Nicholas Jackson There will be launches — and we’ll keep doing the work
Amy Schmitz Weiss Journalism education faces a crossroads
Delano Massey The industry shakes its imposter syndrome
Kaitlin C. Miller Harassment in journalism won’t get better, but we’ll talk about it more openly
Mary Walter-Brown and Tristan Loper Mission-driven metrics become our North Star
Jody Brannon We’ll embrace policy remedies
Ayala Panievsky It’s time for PR for journalism
Esther Kezia Thorpe Subscription pressures force product innovation
Richard Tofel The press might get better at vetting presidential candidates
Priyanjana Bengani Partisan local news networks will collaborate
Tamar Charney Flux is the new stability
Eric Holthaus As social media fragments, marginalized voices gain more power
Jakob Moll Journalism startups will think beyond English
Ryan Nave Citizen journalism, but make it equitable
Danielle K. Brown and Kathleen Searles DEI efforts must consider mental health and online abuse
AX Mina Journalism in a time of permacrisis
Don Day The news about the news is bad. I’m optimistic.
Joni Deutsch Podcast collaboration — not competition — breeds excellence
Eric Nuzum A focus on people instead of power
Peter Bale Rising costs force more digital innovation
Sam Gregory Synthetic media forces us to understand how media gets made
Jennifer Brandel AI couldn’t care less. Journalists will care more.
Sue Robinson Engagement journalism will have to confront a tougher reality
Sarah Marshall A web channel strategy won’t be enough
Mael Vallejo More threats to press freedom across the Americas
Laura E. Davis The year we embrace the robots — and ourselves
Valérie Bélair-Gagnon Well-being will become a core tenet of journalism
Megan Lucero and Shirish Kulkarni The future of journalism is not you
Kirstin McCudden We’ll codify protection of journalism and newsgathering
Jonas Kaiser Rejecting the “free speech” frame
Masuma Ahuja Journalism starts working for and with its communities
Michael W. Wagner The backlash against pro-democracy reporting is coming
