New paths to transparency without Twitter

“A movement to expand industry transparency cannot be led by the news organizations that perpetuate the lack of transparency.”

If media organizations take away one lesson from the Twitter fallout, it’s that thousands of marginalized journalists rely on it to cultivate critical relationships, build loyal followings, and learn about the media industry in a way no other platform offers.

Right now, it’s easy to focus on the platform itself and what we might lose with its potential fall. But instead of panicking or prematurely grieving, we need to work on patching the holes in the industry that our reliance on Twitter exposed: inaccessibility and lack of transparency.

My prediction is that media organizations will make their journalists more accessible as mentors to their less-established peers. I hope that in the new year, these outlets cast a wider net with their internal talent pipelines, so they won’t have to rely on outside platforms to curate robust and diverse networks. I believe more marginalized journalists will flock to professional organizations en masse, and those groups will in turn lower the barriers to entry by providing more scholarships, resources, training, and guides.

All of these predictions go toward the first issue Twitter helped mitigate, by developing communities across layers of media workers. It’s remarkable that one platform commanded so much sway in our industry, both internally and externally. But considering what we’ve seen over the past few weeks (and now in rapid day-to-day developments), it’s become clear that it’s dangerous to depend this much on a platform whose future is this uncertain.

Twitter as a journalistic resource would be hard to replace fully; the modern digital landscape deeply intertwines news media with social media. Even outside of how journalists leverage it for our careers, it’s become an integral part of how digital-first audiences share, influence, and interact with the news, which brings me to my second point: two-fold transparency.

Two-fold transparency means that while Twitter allows marginalized journalists a peek behind the curtains, it also (for better or for worse) lets the average news consumer in on the same rawness — meaning tensions, disagreements, and general discourse between media workers are all out in the open.

The ability to participate in live, comment-centric discourse is so characteristic of Twitter that it can only be similarly reproduced in online forums, of which there are already many (Reddit being one). But traditional comment sections, whether in-house or on an alternative social media site, are no match for the live dialogue that happens on Twitter.

A movement to expand industry transparency cannot be led by the news organizations that perpetuate the lack of transparency. Instead, outside entities (in the form of media reporters, media critics, and places like The Objective or Nieman Lab) can hold them accountable for unfair labor practices, unsafe work environments, and unethical behavior through critical reporting. While this may not be a perfect replacement for Twitter, it’s a testament to how journalism can be a part of its own solution.

In the new year, I hope the media industry will seriously consider these resources with transparency and accessibility in mind, so that the layers of college-aged journalists, local news journalists, freelancers, and late-bloomers who have leveraged Twitter to build their careers are not left stranded without it.

Alex Perry is editor-in-chief of The Daily Northwestern and a ProPublica Emerging Reporter.

If media organizations take away one lesson from the Twitter fallout, it’s that thousands of marginalized journalists rely on it to cultivate critical relationships, build loyal followings, and learn about the media industry in a way no other platform offers.

Right now, it’s easy to focus on the platform itself and what we might lose with its potential fall. But instead of panicking or prematurely grieving, we need to work on patching the holes in the industry that our reliance on Twitter exposed: inaccessibility and lack of transparency.

My prediction is that media organizations will make their journalists more accessible as mentors to their less-established peers. I hope that in the new year, these outlets cast a wider net with their internal talent pipelines, so they won’t have to rely on outside platforms to curate robust and diverse networks. I believe more marginalized journalists will flock to professional organizations en masse, and those groups will in turn lower the barriers to entry by providing more scholarships, resources, training, and guides.

All of these predictions go toward the first issue Twitter helped mitigate, by developing communities across layers of media workers. It’s remarkable that one platform commanded so much sway in our industry, both internally and externally. But considering what we’ve seen over the past few weeks (and now in rapid day-to-day developments), it’s become clear that it’s dangerous to depend this much on a platform whose future is this uncertain.

Twitter as a journalistic resource would be hard to replace fully; the modern digital landscape deeply intertwines news media with social media. Even outside of how journalists leverage it for our careers, it’s become an integral part of how digital-first audiences share, influence, and interact with the news, which brings me to my second point: two-fold transparency.

Two-fold transparency means that while Twitter allows marginalized journalists a peek behind the curtains, it also (for better or for worse) lets the average news consumer in on the same rawness — meaning tensions, disagreements, and general discourse between media workers are all out in the open.

The ability to participate in live, comment-centric discourse is so characteristic of Twitter that it can only be similarly reproduced in online forums, of which there are already many (Reddit being one). But traditional comment sections, whether in-house or on an alternative social media site, are no match for the live dialogue that happens on Twitter.

A movement to expand industry transparency cannot be led by the news organizations that perpetuate the lack of transparency. Instead, outside entities (in the form of media reporters, media critics, and places like The Objective or Nieman Lab) can hold them accountable for unfair labor practices, unsafe work environments, and unethical behavior through critical reporting. While this may not be a perfect replacement for Twitter, it’s a testament to how journalism can be a part of its own solution.

In the new year, I hope the media industry will seriously consider these resources with transparency and accessibility in mind, so that the layers of college-aged journalists, local news journalists, freelancers, and late-bloomers who have leveraged Twitter to build their careers are not left stranded without it.

Alex Perry is editor-in-chief of The Daily Northwestern and a ProPublica Emerging Reporter.

Nikki Usher   This is the year of the RSS reader. (Really!)

Kavya Sukumar   Belling the cat: The rise of independent fact-checking at scale

Jaden Amos   TikTok personality journalists continue to rise

Jacob L. Nelson   Despite it all, people will still want to be journalists

Ståle Grut   Your newsroom experiences a Midjourney-gate, too

Matt Rasnic   More newsroom workers turn to organized labor

Elite Truong   In platform collapse, an opportunity for community

Amethyst J. Davis   The slight of the great contraction

Gina Chua   The traditional story structure gets deconstructed

Susan Chira   Equipping local journalism

Eric Ulken   Generative AI brings wrongness at scale

Cindy Royal   Yes, journalists should learn to code, but…

Rachel Glickhouse   Humanizing newsrooms will be a badge of honor

Eric Thurm   Journalists think of themselves as workers

Elizabeth Bramson-Boudreau   More of the same

Kerri Hoffman   Podcasting goes local

Alexandra Svokos   Working harder to reach audiences where they are

Juleyka Lantigua   Newsrooms recognize women of color as the canaries in the coal mine

Sarah Stonbely   Growth in public funding for news and information at the state and local levels

Sue Schardt   Toward a new poetics of journalism

Khushbu Shah   Global reporting will suffer

Upasna Gautam   Technology that performs at the speed of news

Julia Angwin   Democracies will get serious about saving journalism

Jesse Holcomb   Buffeted, whipped, bullied, pulled

Jenna Weiss-Berman   The economic downturn benefits the podcasting industry. (No, really!)

Raney Aronson-Rath   Journalists will band together to fight intimidation

Mariana Moura Santos   A woman who speaks is a woman who changes the world

Anna Nirmala   News organizations get new structures

Jody Brannon   We’ll embrace policy remedies

Tamar Charney   Flux is the new stability

Taylor Lorenz   The “creator economy” will be astroturfed

James Salanga   Journalists work from a place of harm reduction

Brian Moritz   Rebuilding the news bundle

Jennifer Choi and Jonathan Jackson   Funders finally bet on next-generation news entrepreneurs

Karina Montoya   More reporters on the antitrust beat

Burt Herman   The year AI truly arrives — and with it the reckoning

Priyanjana Bengani   Partisan local news networks will collaborate

Julia Beizer   News fatigue shows us a clear path forward

Tre'vell Anderson   Continued culpability in anti-trans campaigns

Brian Stelter   Finding new ways to reach news avoiders

Anita Varma   Journalism prioritizes the basic need for survival

Richard Tofel   The press might get better at vetting presidential candidates

Mario García   More newsrooms go mobile-first

Johannes Klingebiel   The innovation team, R.I.P.

Barbara Raab   More journalism funders will take more risks

Michael W. Wagner   The backlash against pro-democracy reporting is coming

Alan Henry   A reckoning with why trust in news is so low

Dannagal G. Young   Stop rewarding elite performances of identity threat

Joanne McNeil   Facebook and the media kiss and make up

Kathy Lu   We need emotionally agile newsroom leaders

Jim VandeHei   There is no “peak newsletter”

A.J. Bauer   Covering the right wrong

Christoph Mergerson   The rot at the core of the news business

John Davidow   A year of intergenerational learning

Eric Nuzum   A focus on people instead of power

Snigdha Sur   Newsrooms get nimble in a recession

Jessica Maddox   Journalists keep getting manipulated by internet culture

Gordon Crovitz   The year advertisers stop funding misinformation

Victor Pickard   The year journalism and capitalism finally divorce

Eric Holthaus   As social media fragments, marginalized voices gain more power

Nicholas Diakopoulos   Journalists productively harness generative AI tools

Sue Cross   Thinking and acting collectively to save the news

Emily Nonko   Incarcerated reporters get more bylines

Ariel Zirulnick   Journalism doubles down on user needs

Kirstin McCudden   We’ll codify protection of journalism and newsgathering

Joshua P. Darr   Local to live, wire to wither

Amy Schmitz Weiss   Journalism education faces a crossroads

Peter Sterne   AI enters the newsroom

Jonas Kaiser   Rejecting the “free speech” frame

Joni Deutsch   Podcast collaboration — not competition — breeds excellence

Sarabeth Berman   Nonprofit local news shows that it can scale

Jim Friedlich   Local journalism steps up to the challenge of civic coverage

J. Siguru Wahutu   American journalism reckons with its colonialist tendencies

Wilson Liévano   Diaspora journalism takes the next step

Lisa Heyamoto   The independent news industry gets a roadmap to sustainability

Al Lucca   Digital news design gets interesting again

Rodney Gibbs   Recalibrating how we work apart

Simon Galperin   Philanthropy stops investing in corporate media

Nicholas Jackson   There will be launches — and we’ll keep doing the work

Sue Robinson   Engagement journalism will have to confront a tougher reality

Masuma Ahuja   Journalism starts working for and with its communities

Alex Perry   New paths to transparency without Twitter

Martina Efeyini   Talk to Gen Z. They’re the experts of Gen Z.

Gabe Schneider   Well-funded journalism leaders stop making disparate pay

Sumi Aggarwal   Smart newsrooms will prioritize board development

Jessica Clark   Open discourse retrenches

Andrew Donohue   We’ll find out whether journalism can, indeed, save democracy

Bill Grueskin   Local news will come to rely on AI

Basile Simon   Towards supporting criminal accountability

Kaitlin C. Miller   Harassment in journalism won’t get better, but we’ll talk about it more openly

Alexandra Borchardt   The year of the climate journalism strategy

Cari Nazeer and Emily Goligoski   News organizations step up their support for caregivers

Danielle K. Brown and Kathleen Searles   DEI efforts must consider mental health and online abuse

Cory Bergman   The AI content flood

Mary Walter-Brown and Tristan Loper   Mission-driven metrics become our North Star

Josh Schwartz   The AI spammers are coming

Ryan Kellett   Airline-like loyalty programs try to tie down news readers

Hillary Frey   Death to the labor-intensive memo for prospective hires

Mauricio Cabrera   It’s no longer about audiences, it’s about communities

Moreno Cruz Osório   Brazilian journalism turns wounds into action

Ryan Nave   Citizen journalism, but make it equitable

Jarrad Henderson   Video editing will help people understand the media they consume

Felicitas Carrique and Becca Aaronson   News product goes from trend to standard

Dana Lacey   Tech will screw publishers over

Parker Molloy   We’ll reach new heights of moral panic

Emma Carew Grovum   The year to resist forgetting about diversity

Francesco Zaffarano   There is no end of “social media”

Tim Carmody   Newsletter writers need a new ethics

Alex Sujong Laughlin   Credit where it’s due

Anika Anand   Independent news businesses lead the way on healthy work cultures

Laxmi Parthasarathy   Unlocking the silent demand for international journalism

Laura E. Davis   The year we embrace the robots — and ourselves

Larry Ryckman   We’ll work together with our competitors

Bill Adair   The year of the fact-check (no, really!)

Daniel Trielli   Trust in news will continue to fall. Just look at Brazil.

Cassandra Etienne   Local news fellowships will help fight newsroom inequities

Stefanie Murray   The year U.S. media stops screwing around and becomes pro-democracy

S. Mitra Kalita   “Everything sucks. Good luck to you.”

Sarah Alvarez   Dream bigger or lose out

Peter Bale   Rising costs force more digital innovation

Mar Cabra   The inevitable mental health revolution

Joe Amditis   AI throws a lifeline to local publishers

Andrew Losowsky   Journalism realizes the replacement for Twitter is not a new Twitter

Megan Lucero and Shirish Kulkarni   The future of journalism is not you

Jakob Moll   Journalism startups will think beyond English

Valérie Bélair-Gagnon   Well-being will become a core tenet of journalism

Pia Frey   Publishers start polling their users at scale

Surya Mattu   Data journalists learn from photojournalists

Errin Haines   Journalists on the campaign trail mend trust with the public

David Skok   Renewed interest in human-powered reporting

Doris Truong   Workers demand to be paid what the job is worth

Anthony Nadler   Confronting media gerrymandering

David Cohn   AI made this prediction

Jennifer Brandel   AI couldn’t care less. Journalists will care more. 

Dominic-Madori Davis   Everyone finally realizes the need for diverse voices in tech reporting

Janet Haven   ChatGPT and the future of trust 

Kaitlyn Wells   We’ll prioritize media literacy for children

AX Mina   Journalism in a time of permacrisis

Christina Shih   Shared values move from nice-to-haves to essentials

Sam Gregory   Synthetic media forces us to understand how media gets made

Nicholas Thompson   The year AI actually changes the media business

Zizi Papacharissi   Platforms are over

Sam Guzik   AI will start fact-checking. We may not like the results.

Delano Massey   The industry shakes its imposter syndrome

Mael Vallejo   More threats to press freedom across the Americas

Don Day   The news about the news is bad. I’m optimistic.

Paul Cheung   More news organizations will realize they are in the business of impact, not eyeballs

Michael Schudson   Journalism gets more and more difficult

Walter Frick   Journalists wake up to the power of prediction markets

Molly de Aguiar and Mandy Van Deven   Narrative change trend brings new money to journalism

Sarah Marshall   A web channel strategy won’t be enough

Esther Kezia Thorpe   Subscription pressures force product innovation

Ben Werdmuller   The internet is up for grabs again

Ayala Panievsky   It’s time for PR for journalism

Ryan Gantz   “I’m sorry, but I’m a large language model”

Leezel Tanglao   Community partnerships drive better reporting

Shanté Cosme   The answer to “quiet quitting” is radical empathy