The press might get better at vetting presidential candidates

“It remains a sad episode that Secretary Clinton’s emails received more attention for the server on which they resided than for what they said about how she had done in her job.”

The presidential election will be held in 2024, but 2023 will be the year the leading candidates likely emerge, as the field — potentially an open one in both parties for the fourth time in the last seven campaigns — is winnowed. It will therefore also be the year in which we learn if the press has finally learned important lessons from its disastrous performance in the last campaign with two open nominations, the 2016 race.

It was in 2015, in the run-up to that contest, that political journalism managed to simultaneously treat Donald Trump’s bid for power as a Roman circus while obsessing over Hillary Clinton’s emails. I hope we can do better eight years later. How?

First is to do real reporting about who the candidates actually are. There is no other press vetting that can or should approximate that which eventually occurs for presidents. But it would be much better for the country if the vetting was done before candidates are nominated by a major party, much less before they take office. For instance, Maggie Haberman’s book Confidence Man is an illuminating look at Donald Trump, especially its first half on his pre-2015 business career — but we should collectively hang our heads in shame that so much of it feels fresh, particularly when contrasted to how little Trump’s carefully crafted entrepreneurial myth was exploded before he was elected.

The watchwords of the political press, for this purpose as so many others, might be what John Mitchell — Richard Nixon’s law partner, attorney general, campaign manager, and criminal co-conspirator — urged: “Watch what we do, not what we say.”

This is especially true of people who have had executive responsibility of any kind before seeking the presidency. What impact has Ron DeSantis really had on the lives of Floridians? What sort of governor was Mike Pence in Indiana? What difference has Kamala Harris made as vice president? (In each of these cases, how do these executive records contrast with their earlier votes as legislators?) How effective has Pete Buttigieg been as secretary of transportation? More on these questions and less on “messaging” and the early horse race could really make a difference for voters.

There’s a critical balance to be struck here. On the one hand, it is almost always a mistake to let candidates set the journalism agenda. Their incentives are to direct attention to easy questions (and easy promises) and away from harder questions and choices. On the other, in seizing on concerns we uncover, it’s critical to make sure they are important as well as merely novel. It remains a sad episode that Secretary Clinton’s emails received more attention for the server on which they resided than for what they said about how she had done in her job.

Let’s also try in the early campaign year ahead, as we always should, to weigh the motivations of our sources in evaluating stories to which we devote investigative resources. Those motivations are almost never a reason to forego publication, but they may help us better understand how important a story should be to voters, and thus how it should be framed. In short, “let’s be careful out there.”

Dick Tofel is the principal of Gallatin Advisory LLC and was founding general manager of ProPublica.

The presidential election will be held in 2024, but 2023 will be the year the leading candidates likely emerge, as the field — potentially an open one in both parties for the fourth time in the last seven campaigns — is winnowed. It will therefore also be the year in which we learn if the press has finally learned important lessons from its disastrous performance in the last campaign with two open nominations, the 2016 race.

It was in 2015, in the run-up to that contest, that political journalism managed to simultaneously treat Donald Trump’s bid for power as a Roman circus while obsessing over Hillary Clinton’s emails. I hope we can do better eight years later. How?

First is to do real reporting about who the candidates actually are. There is no other press vetting that can or should approximate that which eventually occurs for presidents. But it would be much better for the country if the vetting was done before candidates are nominated by a major party, much less before they take office. For instance, Maggie Haberman’s book Confidence Man is an illuminating look at Donald Trump, especially its first half on his pre-2015 business career — but we should collectively hang our heads in shame that so much of it feels fresh, particularly when contrasted to how little Trump’s carefully crafted entrepreneurial myth was exploded before he was elected.

The watchwords of the political press, for this purpose as so many others, might be what John Mitchell — Richard Nixon’s law partner, attorney general, campaign manager, and criminal co-conspirator — urged: “Watch what we do, not what we say.”

This is especially true of people who have had executive responsibility of any kind before seeking the presidency. What impact has Ron DeSantis really had on the lives of Floridians? What sort of governor was Mike Pence in Indiana? What difference has Kamala Harris made as vice president? (In each of these cases, how do these executive records contrast with their earlier votes as legislators?) How effective has Pete Buttigieg been as secretary of transportation? More on these questions and less on “messaging” and the early horse race could really make a difference for voters.

There’s a critical balance to be struck here. On the one hand, it is almost always a mistake to let candidates set the journalism agenda. Their incentives are to direct attention to easy questions (and easy promises) and away from harder questions and choices. On the other, in seizing on concerns we uncover, it’s critical to make sure they are important as well as merely novel. It remains a sad episode that Secretary Clinton’s emails received more attention for the server on which they resided than for what they said about how she had done in her job.

Let’s also try in the early campaign year ahead, as we always should, to weigh the motivations of our sources in evaluating stories to which we devote investigative resources. Those motivations are almost never a reason to forego publication, but they may help us better understand how important a story should be to voters, and thus how it should be framed. In short, “let’s be careful out there.”

Dick Tofel is the principal of Gallatin Advisory LLC and was founding general manager of ProPublica.

Cory Bergman   The AI content flood

Peter Sterne   AI enters the newsroom

Mary Walter-Brown and Tristan Loper   Mission-driven metrics become our North Star

Simon Galperin   Philanthropy stops investing in corporate media

Amethyst J. Davis   The slight of the great contraction

Sam Guzik   AI will start fact-checking. We may not like the results.

A.J. Bauer   Covering the right wrong

Tamar Charney   Flux is the new stability

Anna Nirmala   News organizations get new structures

Michael Schudson   Journalism gets more and more difficult

Joanne McNeil   Facebook and the media kiss and make up

Jenna Weiss-Berman   The economic downturn benefits the podcasting industry. (No, really!)

Eric Nuzum   A focus on people instead of power

Stefanie Murray   The year U.S. media stops screwing around and becomes pro-democracy

Snigdha Sur   Newsrooms get nimble in a recession

Christoph Mergerson   The rot at the core of the news business

Nikki Usher   This is the year of the RSS reader. (Really!)

Kavya Sukumar   Belling the cat: The rise of independent fact-checking at scale

Sarah Stonbely   Growth in public funding for news and information at the state and local levels

Felicitas Carrique and Becca Aaronson   News product goes from trend to standard

Daniel Trielli   Trust in news will continue to fall. Just look at Brazil.

S. Mitra Kalita   “Everything sucks. Good luck to you.”

Jonas Kaiser   Rejecting the “free speech” frame

Eric Ulken   Generative AI brings wrongness at scale

Kaitlyn Wells   We’ll prioritize media literacy for children

Richard Tofel   The press might get better at vetting presidential candidates

Amy Schmitz Weiss   Journalism education faces a crossroads

Janet Haven   ChatGPT and the future of trust 

Esther Kezia Thorpe   Subscription pressures force product innovation

Bill Adair   The year of the fact-check (no, really!)

Joshua P. Darr   Local to live, wire to wither

Nicholas Jackson   There will be launches — and we’ll keep doing the work

Kirstin McCudden   We’ll codify protection of journalism and newsgathering

Jesse Holcomb   Buffeted, whipped, bullied, pulled

Gordon Crovitz   The year advertisers stop funding misinformation

Sam Gregory   Synthetic media forces us to understand how media gets made

Sarabeth Berman   Nonprofit local news shows that it can scale

Joe Amditis   AI throws a lifeline to local publishers

Nicholas Thompson   The year AI actually changes the media business

Jim Friedlich   Local journalism steps up to the challenge of civic coverage

Jessica Clark   Open discourse retrenches

Rachel Glickhouse   Humanizing newsrooms will be a badge of honor

Molly de Aguiar and Mandy Van Deven   Narrative change trend brings new money to journalism

Alan Henry   A reckoning with why trust in news is so low

Sue Cross   Thinking and acting collectively to save the news

Brian Moritz   Rebuilding the news bundle

Josh Schwartz   The AI spammers are coming

Laxmi Parthasarathy   Unlocking the silent demand for international journalism

Jaden Amos   TikTok personality journalists continue to rise

Eric Thurm   Journalists think of themselves as workers

Eric Holthaus   As social media fragments, marginalized voices gain more power

Juleyka Lantigua   Newsrooms recognize women of color as the canaries in the coal mine

Julia Beizer   News fatigue shows us a clear path forward

Ben Werdmuller   The internet is up for grabs again

Christina Shih   Shared values move from nice-to-haves to essentials

Ryan Kellett   Airline-like loyalty programs try to tie down news readers

Tim Carmody   Newsletter writers need a new ethics

Ryan Nave   Citizen journalism, but make it equitable

Mario García   More newsrooms go mobile-first

Kaitlin C. Miller   Harassment in journalism won’t get better, but we’ll talk about it more openly

Zizi Papacharissi   Platforms are over

Megan Lucero and Shirish Kulkarni   The future of journalism is not you

Johannes Klingebiel   The innovation team, R.I.P.

Dominic-Madori Davis   Everyone finally realizes the need for diverse voices in tech reporting

Pia Frey   Publishers start polling their users at scale

Alex Sujong Laughlin   Credit where it’s due

Mariana Moura Santos   A woman who speaks is a woman who changes the world

Surya Mattu   Data journalists learn from photojournalists

Anita Varma   Journalism prioritizes the basic need for survival

Rodney Gibbs   Recalibrating how we work apart

Khushbu Shah   Global reporting will suffer

Alex Perry   New paths to transparency without Twitter

Upasna Gautam   Technology that performs at the speed of news

Dana Lacey   Tech will screw publishers over

Emily Nonko   Incarcerated reporters get more bylines

Jacob L. Nelson   Despite it all, people will still want to be journalists

Emma Carew Grovum   The year to resist forgetting about diversity

Bill Grueskin   Local news will come to rely on AI

Ståle Grut   Your newsroom experiences a Midjourney-gate, too

David Skok   Renewed interest in human-powered reporting

Ayala Panievsky   It’s time for PR for journalism

Gabe Schneider   Well-funded journalism leaders stop making disparate pay

Wilson Liévano   Diaspora journalism takes the next step

Matt Rasnic   More newsroom workers turn to organized labor

Karina Montoya   More reporters on the antitrust beat

Laura E. Davis   The year we embrace the robots — and ourselves

Susan Chira   Equipping local journalism

Ariel Zirulnick   Journalism doubles down on user needs

J. Siguru Wahutu   American journalism reckons with its colonialist tendencies

Julia Angwin   Democracies will get serious about saving journalism

Danielle K. Brown and Kathleen Searles   DEI efforts must consider mental health and online abuse

Peter Bale   Rising costs force more digital innovation

Sarah Alvarez   Dream bigger or lose out

Andrew Donohue   We’ll find out whether journalism can, indeed, save democracy

Sumi Aggarwal   Smart newsrooms will prioritize board development

Valérie Bélair-Gagnon   Well-being will become a core tenet of journalism

Elite Truong   In platform collapse, an opportunity for community

Lisa Heyamoto   The independent news industry gets a roadmap to sustainability

Joni Deutsch   Podcast collaboration — not competition — breeds excellence

Don Day   The news about the news is bad. I’m optimistic.

Doris Truong   Workers demand to be paid what the job is worth

Delano Massey   The industry shakes its imposter syndrome

Anika Anand   Independent news businesses lead the way on healthy work cultures

Andrew Losowsky   Journalism realizes the replacement for Twitter is not a new Twitter

Parker Molloy   We’ll reach new heights of moral panic

Jim VandeHei   There is no “peak newsletter”

Nicholas Diakopoulos   Journalists productively harness generative AI tools

Priyanjana Bengani   Partisan local news networks will collaborate

Anthony Nadler   Confronting media gerrymandering

Jennifer Brandel   AI couldn’t care less. Journalists will care more. 

Jessica Maddox   Journalists keep getting manipulated by internet culture

James Salanga   Journalists work from a place of harm reduction

Ryan Gantz   “I’m sorry, but I’m a large language model”

Paul Cheung   More news organizations will realize they are in the business of impact, not eyeballs

John Davidow   A year of intergenerational learning

Mauricio Cabrera   It’s no longer about audiences, it’s about communities

Jarrad Henderson   Video editing will help people understand the media they consume

Taylor Lorenz   The “creator economy” will be astroturfed

Leezel Tanglao   Community partnerships drive better reporting

Kerri Hoffman   Podcasting goes local

Shanté Cosme   The answer to “quiet quitting” is radical empathy

Sarah Marshall   A web channel strategy won’t be enough

Burt Herman   The year AI truly arrives — and with it the reckoning

Errin Haines   Journalists on the campaign trail mend trust with the public

Tre'vell Anderson   Continued culpability in anti-trans campaigns

Alexandra Borchardt   The year of the climate journalism strategy

Masuma Ahuja   Journalism starts working for and with its communities

Dannagal G. Young   Stop rewarding elite performances of identity threat

Michael W. Wagner   The backlash against pro-democracy reporting is coming

Victor Pickard   The year journalism and capitalism finally divorce

Mael Vallejo   More threats to press freedom across the Americas

Gina Chua   The traditional story structure gets deconstructed

Kathy Lu   We need emotionally agile newsroom leaders

Cindy Royal   Yes, journalists should learn to code, but…

Larry Ryckman   We’ll work together with our competitors

Elizabeth Bramson-Boudreau   More of the same

Jody Brannon   We’ll embrace policy remedies

Cassandra Etienne   Local news fellowships will help fight newsroom inequities

Hillary Frey   Death to the labor-intensive memo for prospective hires

David Cohn   AI made this prediction

Al Lucca   Digital news design gets interesting again

Walter Frick   Journalists wake up to the power of prediction markets

AX Mina   Journalism in a time of permacrisis

Sue Schardt   Toward a new poetics of journalism

Mar Cabra   The inevitable mental health revolution

Sue Robinson   Engagement journalism will have to confront a tougher reality

Moreno Cruz Osório   Brazilian journalism turns wounds into action

Alexandra Svokos   Working harder to reach audiences where they are

Cari Nazeer and Emily Goligoski   News organizations step up their support for caregivers

Brian Stelter   Finding new ways to reach news avoiders

Basile Simon   Towards supporting criminal accountability

Raney Aronson-Rath   Journalists will band together to fight intimidation

Barbara Raab   More journalism funders will take more risks

Martina Efeyini   Talk to Gen Z. They’re the experts of Gen Z.

Jennifer Choi and Jonathan Jackson   Funders finally bet on next-generation news entrepreneurs

Francesco Zaffarano   There is no end of “social media”

Jakob Moll   Journalism startups will think beyond English