The presidential election will be held in 2024, but 2023 will be the year the leading candidates likely emerge, as the field — potentially an open one in both parties for the fourth time in the last seven campaigns — is winnowed. It will therefore also be the year in which we learn if the press has finally learned important lessons from its disastrous performance in the last campaign with two open nominations, the 2016 race.
It was in 2015, in the run-up to that contest, that political journalism managed to simultaneously treat Donald Trump’s bid for power as a Roman circus while obsessing over Hillary Clinton’s emails. I hope we can do better eight years later. How?
First is to do real reporting about who the candidates actually are. There is no other press vetting that can or should approximate that which eventually occurs for presidents. But it would be much better for the country if the vetting was done before candidates are nominated by a major party, much less before they take office. For instance, Maggie Haberman’s book Confidence Man is an illuminating look at Donald Trump, especially its first half on his pre-2015 business career — but we should collectively hang our heads in shame that so much of it feels fresh, particularly when contrasted to how little Trump’s carefully crafted entrepreneurial myth was exploded before he was elected.
The watchwords of the political press, for this purpose as so many others, might be what John Mitchell — Richard Nixon’s law partner, attorney general, campaign manager, and criminal co-conspirator — urged: “Watch what we do, not what we say.”
This is especially true of people who have had executive responsibility of any kind before seeking the presidency. What impact has Ron DeSantis really had on the lives of Floridians? What sort of governor was Mike Pence in Indiana? What difference has Kamala Harris made as vice president? (In each of these cases, how do these executive records contrast with their earlier votes as legislators?) How effective has Pete Buttigieg been as secretary of transportation? More on these questions and less on “messaging” and the early horse race could really make a difference for voters.
There’s a critical balance to be struck here. On the one hand, it is almost always a mistake to let candidates set the journalism agenda. Their incentives are to direct attention to easy questions (and easy promises) and away from harder questions and choices. On the other, in seizing on concerns we uncover, it’s critical to make sure they are important as well as merely novel. It remains a sad episode that Secretary Clinton’s emails received more attention for the server on which they resided than for what they said about how she had done in her job.
Let’s also try in the early campaign year ahead, as we always should, to weigh the motivations of our sources in evaluating stories to which we devote investigative resources. Those motivations are almost never a reason to forego publication, but they may help us better understand how important a story should be to voters, and thus how it should be framed. In short, “let’s be careful out there.”
Dick Tofel is the principal of Gallatin Advisory LLC and was founding general manager of ProPublica.
The presidential election will be held in 2024, but 2023 will be the year the leading candidates likely emerge, as the field — potentially an open one in both parties for the fourth time in the last seven campaigns — is winnowed. It will therefore also be the year in which we learn if the press has finally learned important lessons from its disastrous performance in the last campaign with two open nominations, the 2016 race.
It was in 2015, in the run-up to that contest, that political journalism managed to simultaneously treat Donald Trump’s bid for power as a Roman circus while obsessing over Hillary Clinton’s emails. I hope we can do better eight years later. How?
First is to do real reporting about who the candidates actually are. There is no other press vetting that can or should approximate that which eventually occurs for presidents. But it would be much better for the country if the vetting was done before candidates are nominated by a major party, much less before they take office. For instance, Maggie Haberman’s book Confidence Man is an illuminating look at Donald Trump, especially its first half on his pre-2015 business career — but we should collectively hang our heads in shame that so much of it feels fresh, particularly when contrasted to how little Trump’s carefully crafted entrepreneurial myth was exploded before he was elected.
The watchwords of the political press, for this purpose as so many others, might be what John Mitchell — Richard Nixon’s law partner, attorney general, campaign manager, and criminal co-conspirator — urged: “Watch what we do, not what we say.”
This is especially true of people who have had executive responsibility of any kind before seeking the presidency. What impact has Ron DeSantis really had on the lives of Floridians? What sort of governor was Mike Pence in Indiana? What difference has Kamala Harris made as vice president? (In each of these cases, how do these executive records contrast with their earlier votes as legislators?) How effective has Pete Buttigieg been as secretary of transportation? More on these questions and less on “messaging” and the early horse race could really make a difference for voters.
There’s a critical balance to be struck here. On the one hand, it is almost always a mistake to let candidates set the journalism agenda. Their incentives are to direct attention to easy questions (and easy promises) and away from harder questions and choices. On the other, in seizing on concerns we uncover, it’s critical to make sure they are important as well as merely novel. It remains a sad episode that Secretary Clinton’s emails received more attention for the server on which they resided than for what they said about how she had done in her job.
Let’s also try in the early campaign year ahead, as we always should, to weigh the motivations of our sources in evaluating stories to which we devote investigative resources. Those motivations are almost never a reason to forego publication, but they may help us better understand how important a story should be to voters, and thus how it should be framed. In short, “let’s be careful out there.”
Dick Tofel is the principal of Gallatin Advisory LLC and was founding general manager of ProPublica.
Cory Bergman The AI content flood
Peter Sterne AI enters the newsroom
Mary Walter-Brown and Tristan Loper Mission-driven metrics become our North Star
Simon Galperin Philanthropy stops investing in corporate media
Amethyst J. Davis The slight of the great contraction
Sam Guzik AI will start fact-checking. We may not like the results.
A.J. Bauer Covering the right wrong
Tamar Charney Flux is the new stability
Anna Nirmala News organizations get new structures
Michael Schudson Journalism gets more and more difficult
Joanne McNeil Facebook and the media kiss and make up
Jenna Weiss-Berman The economic downturn benefits the podcasting industry. (No, really!)
Eric Nuzum A focus on people instead of power
Stefanie Murray The year U.S. media stops screwing around and becomes pro-democracy
Snigdha Sur Newsrooms get nimble in a recession
Christoph Mergerson The rot at the core of the news business
Nikki Usher This is the year of the RSS reader. (Really!)
Kavya Sukumar Belling the cat: The rise of independent fact-checking at scale
Sarah Stonbely Growth in public funding for news and information at the state and local levels
Felicitas Carrique and Becca Aaronson News product goes from trend to standard
Daniel Trielli Trust in news will continue to fall. Just look at Brazil.
S. Mitra Kalita “Everything sucks. Good luck to you.”
Jonas Kaiser Rejecting the “free speech” frame
Eric Ulken Generative AI brings wrongness at scale
Kaitlyn Wells We’ll prioritize media literacy for children
Richard Tofel The press might get better at vetting presidential candidates
Amy Schmitz Weiss Journalism education faces a crossroads
Janet Haven ChatGPT and the future of trust
Esther Kezia Thorpe Subscription pressures force product innovation
Bill Adair The year of the fact-check (no, really!)
Joshua P. Darr Local to live, wire to wither
Nicholas Jackson There will be launches — and we’ll keep doing the work
Kirstin McCudden We’ll codify protection of journalism and newsgathering
Jesse Holcomb Buffeted, whipped, bullied, pulled
Gordon Crovitz The year advertisers stop funding misinformation
Sam Gregory Synthetic media forces us to understand how media gets made
Sarabeth Berman Nonprofit local news shows that it can scale
Joe Amditis AI throws a lifeline to local publishers
Nicholas Thompson The year AI actually changes the media business
Jim Friedlich Local journalism steps up to the challenge of civic coverage
Jessica Clark Open discourse retrenches
Rachel Glickhouse Humanizing newsrooms will be a badge of honor
Molly de Aguiar and Mandy Van Deven Narrative change trend brings new money to journalism
Alan Henry A reckoning with why trust in news is so low
Sue Cross Thinking and acting collectively to save the news
Brian Moritz Rebuilding the news bundle
Josh Schwartz The AI spammers are coming
Laxmi Parthasarathy Unlocking the silent demand for international journalism
Jaden Amos TikTok personality journalists continue to rise
Eric Thurm Journalists think of themselves as workers
Eric Holthaus As social media fragments, marginalized voices gain more power
Juleyka Lantigua Newsrooms recognize women of color as the canaries in the coal mine
Julia Beizer News fatigue shows us a clear path forward
Ben Werdmuller The internet is up for grabs again
Christina Shih Shared values move from nice-to-haves to essentials
Ryan Kellett Airline-like loyalty programs try to tie down news readers
Tim Carmody Newsletter writers need a new ethics
Ryan Nave Citizen journalism, but make it equitable
Mario García More newsrooms go mobile-first
Kaitlin C. Miller Harassment in journalism won’t get better, but we’ll talk about it more openly
Zizi Papacharissi Platforms are over
Megan Lucero and Shirish Kulkarni The future of journalism is not you
Johannes Klingebiel The innovation team, R.I.P.
Dominic-Madori Davis Everyone finally realizes the need for diverse voices in tech reporting
Pia Frey Publishers start polling their users at scale
Alex Sujong Laughlin Credit where it’s due
Mariana Moura Santos A woman who speaks is a woman who changes the world
Surya Mattu Data journalists learn from photojournalists
Anita Varma Journalism prioritizes the basic need for survival
Rodney Gibbs Recalibrating how we work apart
Khushbu Shah Global reporting will suffer
Alex Perry New paths to transparency without Twitter
Upasna Gautam Technology that performs at the speed of news
Dana Lacey Tech will screw publishers over
Emily Nonko Incarcerated reporters get more bylines
Jacob L. Nelson Despite it all, people will still want to be journalists
Emma Carew Grovum The year to resist forgetting about diversity
David Skok Renewed interest in human-powered reporting
Ayala Panievsky It’s time for PR for journalism
Gabe Schneider Well-funded journalism leaders stop making disparate pay
Wilson Liévano Diaspora journalism takes the next step
Matt Rasnic More newsroom workers turn to organized labor
Karina Montoya More reporters on the antitrust beat
Laura E. Davis The year we embrace the robots — and ourselves
Susan Chira Equipping local journalism
Ariel Zirulnick Journalism doubles down on user needs
J. Siguru Wahutu American journalism reckons with its colonialist tendencies
Julia Angwin Democracies will get serious about saving journalism
Danielle K. Brown and Kathleen Searles DEI efforts must consider mental health and online abuse
Peter Bale Rising costs force more digital innovation
Sarah Alvarez Dream bigger or lose out
Andrew Donohue We’ll find out whether journalism can, indeed, save democracy
Sumi Aggarwal Smart newsrooms will prioritize board development
Valérie Bélair-Gagnon Well-being will become a core tenet of journalism
Elite Truong In platform collapse, an opportunity for community
Lisa Heyamoto The independent news industry gets a roadmap to sustainability
Joni Deutsch Podcast collaboration — not competition — breeds excellence
Don Day The news about the news is bad. I’m optimistic.
Doris Truong Workers demand to be paid what the job is worth
Delano Massey The industry shakes its imposter syndrome
Anika Anand Independent news businesses lead the way on healthy work cultures
Andrew Losowsky Journalism realizes the replacement for Twitter is not a new Twitter
Parker Molloy We’ll reach new heights of moral panic
Jim VandeHei There is no “peak newsletter”
Nicholas Diakopoulos Journalists productively harness generative AI tools
Priyanjana Bengani Partisan local news networks will collaborate
Anthony Nadler Confronting media gerrymandering
Jennifer Brandel AI couldn’t care less. Journalists will care more.
Jessica Maddox Journalists keep getting manipulated by internet culture
James Salanga Journalists work from a place of harm reduction
Ryan Gantz “I’m sorry, but I’m a large language model”
Paul Cheung More news organizations will realize they are in the business of impact, not eyeballs
John Davidow A year of intergenerational learning
Mauricio Cabrera It’s no longer about audiences, it’s about communities
Jarrad Henderson Video editing will help people understand the media they consume
Taylor Lorenz The “creator economy” will be astroturfed
Leezel Tanglao Community partnerships drive better reporting
Kerri Hoffman Podcasting goes local
Shanté Cosme The answer to “quiet quitting” is radical empathy
Sarah Marshall A web channel strategy won’t be enough
Burt Herman The year AI truly arrives — and with it the reckoning
Errin Haines Journalists on the campaign trail mend trust with the public
Tre'vell Anderson Continued culpability in anti-trans campaigns
Alexandra Borchardt The year of the climate journalism strategy
Masuma Ahuja Journalism starts working for and with its communities
Dannagal G. Young Stop rewarding elite performances of identity threat
Michael W. Wagner The backlash against pro-democracy reporting is coming
Victor Pickard The year journalism and capitalism finally divorce
Mael Vallejo More threats to press freedom across the Americas
Gina Chua The traditional story structure gets deconstructed
Kathy Lu We need emotionally agile newsroom leaders
Cindy Royal Yes, journalists should learn to code, but…
Larry Ryckman We’ll work together with our competitors
Elizabeth Bramson-Boudreau More of the same
Jody Brannon We’ll embrace policy remedies
Cassandra Etienne Local news fellowships will help fight newsroom inequities
Hillary Frey Death to the labor-intensive memo for prospective hires
David Cohn AI made this prediction
Al Lucca Digital news design gets interesting again
Walter Frick Journalists wake up to the power of prediction markets
AX Mina Journalism in a time of permacrisis
Sue Schardt Toward a new poetics of journalism
Mar Cabra The inevitable mental health revolution
Sue Robinson Engagement journalism will have to confront a tougher reality
Moreno Cruz Osório Brazilian journalism turns wounds into action
Alexandra Svokos Working harder to reach audiences where they are
Cari Nazeer and Emily Goligoski News organizations step up their support for caregivers
Brian Stelter Finding new ways to reach news avoiders
Basile Simon Towards supporting criminal accountability
Raney Aronson-Rath Journalists will band together to fight intimidation
Barbara Raab More journalism funders will take more risks
Martina Efeyini Talk to Gen Z. They’re the experts of Gen Z.
Jennifer Choi and Jonathan Jackson Funders finally bet on next-generation news entrepreneurs