As I sit down to write my journalism predictions for 2023, BuzzFeed is laying off 12% of its workforce. Recently, CNN laid off “hundreds” of employees, The Washington Post announced the end of its stand-alone Sunday magazine and laid off the 10 staffers who ran it, and Gannett, just months removed from layoffs that affected 400 people at more than 70 outlets, cut another 200 positions. This doesn’t even take into account companies like NBCUniversal (NBC News, MSNBC) and Disney (ABC News), which both seem primed to make their own cuts early in the new year.
These layoffs are obviously horrible for the people directly affected by them. They also have a price we’ll all end up having to pay in the form of less local news, less original reporting, and an increase in the financial incentives to cater to society’s lowest common denominator. As an industry, the American press is in a very difficult position, though that’s been true for as long as I’ve been a part of it. My concern for 2023 has more to do with what will fill the increasingly large news vacuums and set the nation’s news agenda.
I worry that all of this will make the media ecosystem so weak that what’s left will be a mess of “pink slime” content, politically driven propaganda, and a reliance on curated material from outlets chasing new subscriptions and an ever-shrinking share of ad revenue, tied to the whims and business decisions of billionaire social media tycoons. And that’s where the moral panics come in.
Over the past few years, the right-wing media ecosystem and its preferred political candidates have relentlessly hammered away on so-called “culture war” issues. The more these media organizations, some of which operate at a financial loss but continue to publish thanks to outside funding (and because the purpose of these groups is often more about steering public attention toward their political goals than it is to operate as successful businesses), shine their spotlight on “controversial” issues of their choosing, the more that what remains of the mainstream American press will feel compelled to follow along lest they be called “liberal” — something they will absolutely be called no matter what they write, say, or produce — and that will have disastrous consequences for the subjects of these political campaigns.
In 2021, Glenn Youngkin, a Republican, ran for governor of Virginia and won. He did this by taking advantage of the right-wing panic over “critical race theory,” which was brought to the public’s attention by Chris Rufo, a conservative activist. Months earlier, Rufo had admitted that the goal of the “critical race theory” obsession had very little to do with the college-level study of how racial discrimination can be baked into laws and society, but was primarily being used as a catch-all term to turn anything vaguely liberal “toxic, as we put all of the various cultural insanities under that broad category.”
Fresh off of Youngkin’s victory, the right put renewed energy into attacking LGBTQ people and stoking a moral panic using decades-old rhetoric and tropes. Republican politicians put forward bills that would restrict the availability of health care for transgender people and began labeling books that mention LGBTQ people or themes as “pornographic” or “obscene” in efforts to get them banned from school and public libraries (and, in Youngkin’s Virginia, some Republicans even tried to make the sale of two books illegal), and called anyone who disagreed with them “groomers.” Even after the Republican underperformance in the midterms, it seems the laser focus on LGBTQ people will continue from the right.
My fear, which I certainly hope doesn’t come to pass, is that more hollowed-out and understaffed mainstream media outlets will find themselves either embracing right-wing moral panics about LGBTQ people or simply not having the energy or resources to fight back against them.
Parker Molloy writes The Present Age newsletter.
As I sit down to write my journalism predictions for 2023, BuzzFeed is laying off 12% of its workforce. Recently, CNN laid off “hundreds” of employees, The Washington Post announced the end of its stand-alone Sunday magazine and laid off the 10 staffers who ran it, and Gannett, just months removed from layoffs that affected 400 people at more than 70 outlets, cut another 200 positions. This doesn’t even take into account companies like NBCUniversal (NBC News, MSNBC) and Disney (ABC News), which both seem primed to make their own cuts early in the new year.
These layoffs are obviously horrible for the people directly affected by them. They also have a price we’ll all end up having to pay in the form of less local news, less original reporting, and an increase in the financial incentives to cater to society’s lowest common denominator. As an industry, the American press is in a very difficult position, though that’s been true for as long as I’ve been a part of it. My concern for 2023 has more to do with what will fill the increasingly large news vacuums and set the nation’s news agenda.
I worry that all of this will make the media ecosystem so weak that what’s left will be a mess of “pink slime” content, politically driven propaganda, and a reliance on curated material from outlets chasing new subscriptions and an ever-shrinking share of ad revenue, tied to the whims and business decisions of billionaire social media tycoons. And that’s where the moral panics come in.
Over the past few years, the right-wing media ecosystem and its preferred political candidates have relentlessly hammered away on so-called “culture war” issues. The more these media organizations, some of which operate at a financial loss but continue to publish thanks to outside funding (and because the purpose of these groups is often more about steering public attention toward their political goals than it is to operate as successful businesses), shine their spotlight on “controversial” issues of their choosing, the more that what remains of the mainstream American press will feel compelled to follow along lest they be called “liberal” — something they will absolutely be called no matter what they write, say, or produce — and that will have disastrous consequences for the subjects of these political campaigns.
In 2021, Glenn Youngkin, a Republican, ran for governor of Virginia and won. He did this by taking advantage of the right-wing panic over “critical race theory,” which was brought to the public’s attention by Chris Rufo, a conservative activist. Months earlier, Rufo had admitted that the goal of the “critical race theory” obsession had very little to do with the college-level study of how racial discrimination can be baked into laws and society, but was primarily being used as a catch-all term to turn anything vaguely liberal “toxic, as we put all of the various cultural insanities under that broad category.”
Fresh off of Youngkin’s victory, the right put renewed energy into attacking LGBTQ people and stoking a moral panic using decades-old rhetoric and tropes. Republican politicians put forward bills that would restrict the availability of health care for transgender people and began labeling books that mention LGBTQ people or themes as “pornographic” or “obscene” in efforts to get them banned from school and public libraries (and, in Youngkin’s Virginia, some Republicans even tried to make the sale of two books illegal), and called anyone who disagreed with them “groomers.” Even after the Republican underperformance in the midterms, it seems the laser focus on LGBTQ people will continue from the right.
My fear, which I certainly hope doesn’t come to pass, is that more hollowed-out and understaffed mainstream media outlets will find themselves either embracing right-wing moral panics about LGBTQ people or simply not having the energy or resources to fight back against them.
Parker Molloy writes The Present Age newsletter.
Susan Chira Equipping local journalism
Kathy Lu We need emotionally agile newsroom leaders
Valérie Bélair-Gagnon Well-being will become a core tenet of journalism
Ryan Nave Citizen journalism, but make it equitable
Walter Frick Journalists wake up to the power of prediction markets
Ben Werdmuller The internet is up for grabs again
Tre'vell Anderson Continued culpability in anti-trans campaigns
S. Mitra Kalita “Everything sucks. Good luck to you.”
Kavya Sukumar Belling the cat: The rise of independent fact-checking at scale
Burt Herman The year AI truly arrives — and with it the reckoning
Jenna Weiss-Berman The economic downturn benefits the podcasting industry. (No, really!)
Martina Efeyini Talk to Gen Z. They’re the experts of Gen Z.
Tim Carmody Newsletter writers need a new ethics
Sarah Stonbely Growth in public funding for news and information at the state and local levels
Pia Frey Publishers start polling their users at scale
Peter Sterne AI enters the newsroom
Peter Bale Rising costs force more digital innovation
Amy Schmitz Weiss Journalism education faces a crossroads
Eric Holthaus As social media fragments, marginalized voices gain more power
Stefanie Murray The year U.S. media stops screwing around and becomes pro-democracy
Priyanjana Bengani Partisan local news networks will collaborate
Ryan Gantz “I’m sorry, but I’m a large language model”
David Cohn AI made this prediction
Alex Sujong Laughlin Credit where it’s due
Rachel Glickhouse Humanizing newsrooms will be a badge of honor
Kaitlin C. Miller Harassment in journalism won’t get better, but we’ll talk about it more openly
James Salanga Journalists work from a place of harm reduction
Esther Kezia Thorpe Subscription pressures force product innovation
Janet Haven ChatGPT and the future of trust
Snigdha Sur Newsrooms get nimble in a recession
Larry Ryckman We’ll work together with our competitors
Jody Brannon We’ll embrace policy remedies
Wilson Liévano Diaspora journalism takes the next step
Sarah Marshall A web channel strategy won’t be enough
Kerri Hoffman Podcasting goes local
Emily Nonko Incarcerated reporters get more bylines
Basile Simon Towards supporting criminal accountability
Sam Gregory Synthetic media forces us to understand how media gets made
Kirstin McCudden We’ll codify protection of journalism and newsgathering
Alex Perry New paths to transparency without Twitter
Bill Grueskin Local news will come to rely on AI
Ryan Kellett Airline-like loyalty programs try to tie down news readers
Hillary Frey Death to the labor-intensive memo for prospective hires
Paul Cheung More news organizations will realize they are in the business of impact, not eyeballs
Anita Varma Journalism prioritizes the basic need for survival
Michael Schudson Journalism gets more and more difficult
Laxmi Parthasarathy Unlocking the silent demand for international journalism
Joe Amditis AI throws a lifeline to local publishers
Sumi Aggarwal Smart newsrooms will prioritize board development
Dana Lacey Tech will screw publishers over
Francesco Zaffarano There is no end of “social media”
Cory Bergman The AI content flood
Julia Angwin Democracies will get serious about saving journalism
David Skok Renewed interest in human-powered reporting
Karina Montoya More reporters on the antitrust beat
Christina Shih Shared values move from nice-to-haves to essentials
Moreno Cruz Osório Brazilian journalism turns wounds into action
Taylor Lorenz The “creator economy” will be astroturfed
Nicholas Thompson The year AI actually changes the media business
Joshua P. Darr Local to live, wire to wither
Sue Cross Thinking and acting collectively to save the news
Lisa Heyamoto The independent news industry gets a roadmap to sustainability
Andrew Losowsky Journalism realizes the replacement for Twitter is not a new Twitter
Sue Schardt Toward a new poetics of journalism
Simon Galperin Philanthropy stops investing in corporate media
Ståle Grut Your newsroom experiences a Midjourney-gate, too
Joanne McNeil Facebook and the media kiss and make up
Richard Tofel The press might get better at vetting presidential candidates
Raney Aronson-Rath Journalists will band together to fight intimidation
Joni Deutsch Podcast collaboration — not competition — breeds excellence
Sue Robinson Engagement journalism will have to confront a tougher reality
Shanté Cosme The answer to “quiet quitting” is radical empathy
Jonas Kaiser Rejecting the “free speech” frame
Eric Nuzum A focus on people instead of power
Masuma Ahuja Journalism starts working for and with its communities
Ayala Panievsky It’s time for PR for journalism
Sarabeth Berman Nonprofit local news shows that it can scale
Jacob L. Nelson Despite it all, people will still want to be journalists
Gina Chua The traditional story structure gets deconstructed
Anthony Nadler Confronting media gerrymandering
Christoph Mergerson The rot at the core of the news business
Errin Haines Journalists on the campaign trail mend trust with the public
Khushbu Shah Global reporting will suffer
Emma Carew Grovum The year to resist forgetting about diversity
Sam Guzik AI will start fact-checking. We may not like the results.
Matt Rasnic More newsroom workers turn to organized labor
Eric Thurm Journalists think of themselves as workers
Juleyka Lantigua Newsrooms recognize women of color as the canaries in the coal mine
Mario García More newsrooms go mobile-first
Tamar Charney Flux is the new stability
Cari Nazeer and Emily Goligoski News organizations step up their support for caregivers
Parker Molloy We’ll reach new heights of moral panic
Nicholas Jackson There will be launches — and we’ll keep doing the work
Jim VandeHei There is no “peak newsletter”
Jarrad Henderson Video editing will help people understand the media they consume
Johannes Klingebiel The innovation team, R.I.P.
Mauricio Cabrera It’s no longer about audiences, it’s about communities
Andrew Donohue We’ll find out whether journalism can, indeed, save democracy
Jennifer Brandel AI couldn’t care less. Journalists will care more.
Brian Stelter Finding new ways to reach news avoiders
Danielle K. Brown and Kathleen Searles DEI efforts must consider mental health and online abuse
AX Mina Journalism in a time of permacrisis
Upasna Gautam Technology that performs at the speed of news
Cassandra Etienne Local news fellowships will help fight newsroom inequities
Doris Truong Workers demand to be paid what the job is worth
Dominic-Madori Davis Everyone finally realizes the need for diverse voices in tech reporting
John Davidow A year of intergenerational learning
Amethyst J. Davis The slight of the great contraction
Ariel Zirulnick Journalism doubles down on user needs
A.J. Bauer Covering the right wrong
Molly de Aguiar and Mandy Van Deven Narrative change trend brings new money to journalism
Julia Beizer News fatigue shows us a clear path forward
Jennifer Choi and Jonathan Jackson Funders finally bet on next-generation news entrepreneurs
Daniel Trielli Trust in news will continue to fall. Just look at Brazil.
Brian Moritz Rebuilding the news bundle
Mariana Moura Santos A woman who speaks is a woman who changes the world
Sarah Alvarez Dream bigger or lose out
Gordon Crovitz The year advertisers stop funding misinformation
Jakob Moll Journalism startups will think beyond English
Cindy Royal Yes, journalists should learn to code, but…
Jessica Maddox Journalists keep getting manipulated by internet culture
Mary Walter-Brown and Tristan Loper Mission-driven metrics become our North Star
Dannagal G. Young Stop rewarding elite performances of identity threat
Anna Nirmala News organizations get new structures
Al Lucca Digital news design gets interesting again
Alexandra Svokos Working harder to reach audiences where they are
Nicholas Diakopoulos Journalists productively harness generative AI tools
Elite Truong In platform collapse, an opportunity for community
Nik Usher This is the year of the RSS reader. (Really!)
Victor Pickard The year journalism and capitalism finally divorce
Laura E. Davis The year we embrace the robots — and ourselves
Megan Lucero and Shirish Kulkarni The future of journalism is not you
Don Day The news about the news is bad. I’m optimistic.
Alexandra Borchardt The year of the climate journalism strategy
Surya Mattu Data journalists learn from photojournalists
Zizi Papacharissi Platforms are over
Bill Adair The year of the fact-check (no, really!)
J. Siguru Wahutu American journalism reckons with its colonialist tendencies
Alan Henry A reckoning with why trust in news is so low
Jessica Clark Open discourse retrenches
Mar Cabra The inevitable mental health revolution
Michael W. Wagner The backlash against pro-democracy reporting is coming
Mael Vallejo More threats to press freedom across the Americas
Gabe Schneider Well-funded journalism leaders stop making disparate pay
Anika Anand Independent news businesses lead the way on healthy work cultures
Josh Schwartz The AI spammers are coming
Felicitas Carrique and Becca Aaronson News product goes from trend to standard
Jesse Holcomb Buffeted, whipped, bullied, pulled
Elizabeth Bramson-Boudreau More of the same
Delano Massey The industry shakes its imposter syndrome
Jim Friedlich Local journalism steps up to the challenge of civic coverage
Rodney Gibbs Recalibrating how we work apart
Leezel Tanglao Community partnerships drive better reporting
Kaitlyn Wells We’ll prioritize media literacy for children
Jaden Amos TikTok personality journalists continue to rise