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Local journalists try new methods to reach, serve, and build trust with audiences
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Archives: 2022

“How a news business compares to others matters much less than how successfully it meets its own goals.” Lisa Heyamoto
“Traditional ‘HR’ is changing, and independent news organizations are helping the journalism industry catch up.” Anika Anand
“Next year, I want more people to ask: What would journalism premised on harm reduction look like?” James Salanga
“Collective impact initiatives go beyond the kind of editorial collaborations we usually see in journalism.” Sue Cross
“It’s probably better to think of these tools as internal newsroom tools, making suggestions to reporters and editors rather than generating text that will be directly published.” Nicholas Diakopoulos
“There is an urgent need to focus election coverage on the issues and the civic process — not the candidate horse race.” Jim Friedlich
“Gorging on data to micro-target users won’t help us make the major difference necessary to earn people’s trust.” Mary Walter-Brown and Tristan Loper
“Climate change needs to advance from topic to frame, gaining relevance in every beat to become more subtle and less one-off alarmist.” Alexandra Borchardt
“Journalists should not only demand the wages we deserve, we should ask for the lifestyle flexibility we need.” Doris Truong
“We are beginning to see the maturation of and experimentation by a number of individual organizations showing how nonprofit news can scale.” Sarabeth Berman