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April 4, 2023, 3:31 p.m.
LINK: www.pewresearch.org  ➚   |   Posted by: Laura Hazard Owen   |   April 4, 2023

Men and sports! Women and families! U.S. journalists’ beats vary based on their gender and race — and still largely break down along stereotypical lines, according to some research that Pew Research released Tuesday. The new data points were pulled from a report on nearly 12,000 U.S. journalists that Pew published in 2022. Here are a few interesting data points:

— Male journalists were still much more likely to cover sports. Women were more likely to cover health, and family and education.

— Travel and entertainment are “the only topic area in which a majority of those who cover it (57%) are freelance or self-employed journalists.” Perhaps not coincidentally, travel is also where BuzzFeed is experimenting with AI-generated content.

— Pew found that journalists’ beats vary “modestly” by race and ethnicity. White journalists — who accounted for about three-quarters of the journalists Pew surveyed in total — represented large majorities of every beat except for “social issues and policy.”

More here.

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The media becomes an activist for democracy
“We cannot be neutral about this, by definition. A free press that doesn’t agitate for democracy is an oxymoron.”
Embracing influencers as allies
“News organizations will increasingly rely on digital creators not just as amplifiers but as integral partners in storytelling.”
Action over analysis
“We’ve overindexed on problem articulation, to the point of problem admiring. The risk is that we are analyzing ourselves into inaction and irrelevance.”