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Local journalists try new methods to reach, serve, and build trust with audiences
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Archives: October 2023

“We want to cloak ourselves in all things Atlanta. And frankly, in recent years, we haven’t necessarily done that.”
“The personality-driven model of news is not going away.”
Downloads for The Wall Street Journal’s podcasts were up 14% over the past year. Downloads for its flagship podcast, The Journal, increased 20% over the same time period.
“Audiences really want to see you be a human being.”