“We can’t be intimidated by the attacks that are coming. We have to do the rigorous accountability journalism that pisses off people in power.” Susan Chira
“When left-brain thinkers dominate, media products face a value proposition crisis — funnels and operations are optimized, but creativity is stifled.” Ritvvij Parrikh
“Every item that could be stripped out because it contained enough value to stand on its own was, sometimes by the very news organizations themselves.” Sam Cholke
“Some potential donors will be scared of retribution. Some won’t be happy with their investment. Some will just be tired. Some will instead send their money to things like Trump’s inauguration party.” Andrew Donohue
“The internet itself is now flooded with careless content, AI-generated or otherwise, and the effort to sift through it doesn’t pay off like it used to.” Joanne McNeil
“We need mission-based funding — financial support that reflects our mission, not one that forces us to conform to commercial models that don’t work for us.” Lela Savic
Marshall, Sarah. "Focus on the “flabby middle” of the audience funnel." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 18 Dec. 2024. Web. 18 Dec. 2024.
APA
Marshall, S. (2024, Dec. 18). Focus on the “flabby middle” of the audience funnel. Nieman Journalism Lab. Retrieved December 18, 2024, from https://www.niemanlab.org/2024/12/focus-on-the-flabby-middle-of-the-audience-funnel/
Chicago
Marshall, Sarah. "Focus on the “flabby middle” of the audience funnel." Nieman Journalism Lab. Last modified December 18, 2024. Accessed December 18, 2024. https://www.niemanlab.org/2024/12/focus-on-the-flabby-middle-of-the-audience-funnel/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2024/12/focus-on-the-flabby-middle-of-the-audience-funnel/
| title = Focus on the “flabby middle” of the audience funnel
| last = Marshall
| first = Sarah
| work = [[Nieman Journalism Lab]]
| date = 18 December 2024
| accessdate = 18 December 2024
| ref = {{harvid|Marshall|2024}}
}}
