Nieman Lab.
Predictions for
Journalism, 2025.
I want to share a news storytelling provocation for 2025, coming from a toolmaker who’s been building media prototypes with LLMs over the past year. My hope is that these capabilities will spark ideas from readers working in newsrooms.
First, I’ll share what I’ve noticed in using AI in creative tools and interfaces:
Second, here’s what I’ve noticed in media over the years:
We’re caught in this tension. Social media pushes us toward simpler messages — bolder headlines, punchier takes, everything feels flattened. Yet at the same time, the world grows more complex, and stories must have more nuance, more context, and more perspectives.
We can move from flat to dimensional stories with the new interfaces powered by LLMs. I’ve been prototyping what this might look like:
These interfaces offer new ways to think about how we understand complex information. When you let readers explore stories spatially rather than linearly, you tap into the strong human intuition for spatial understanding. When you give them tools to transform text — to simplify it, expand it, or relate it to their own context — they engage more deeply. The LLM text generation in these tools does not replace articles and stories, it augments them. For a familiar example, consider a table of contexts — it doesn’t replace the text, it augments the experience of reading.
The capabilities are here, and now it’s a matter of bringing them to expert storytellers. This coming year, we’ll see more “dimensional” interfaces that let readers explore stories from multiple angles and depths. The bold headline grabs your attention, and then becomes a gateway to deeper exploration and understanding. Now is the time to reimagine what news stories can be when we augment them beyond the constraints of the flat page.
Kawandeep Virdee is a creative technologist at Google Labs.
I want to share a news storytelling provocation for 2025, coming from a toolmaker who’s been building media prototypes with LLMs over the past year. My hope is that these capabilities will spark ideas from readers working in newsrooms.
First, I’ll share what I’ve noticed in using AI in creative tools and interfaces:
Second, here’s what I’ve noticed in media over the years:
We’re caught in this tension. Social media pushes us toward simpler messages — bolder headlines, punchier takes, everything feels flattened. Yet at the same time, the world grows more complex, and stories must have more nuance, more context, and more perspectives.
We can move from flat to dimensional stories with the new interfaces powered by LLMs. I’ve been prototyping what this might look like:
These interfaces offer new ways to think about how we understand complex information. When you let readers explore stories spatially rather than linearly, you tap into the strong human intuition for spatial understanding. When you give them tools to transform text — to simplify it, expand it, or relate it to their own context — they engage more deeply. The LLM text generation in these tools does not replace articles and stories, it augments them. For a familiar example, consider a table of contexts — it doesn’t replace the text, it augments the experience of reading.
The capabilities are here, and now it’s a matter of bringing them to expert storytellers. This coming year, we’ll see more “dimensional” interfaces that let readers explore stories from multiple angles and depths. The bold headline grabs your attention, and then becomes a gateway to deeper exploration and understanding. Now is the time to reimagine what news stories can be when we augment them beyond the constraints of the flat page.
Kawandeep Virdee is a creative technologist at Google Labs.