We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Wall Street Journal – CMO Today / Steven Perlberg and Alistair Barr
/ Mar 24, 2015“The Kansas City ads will show during existing ad breaks, along with national ads, on live TV and DVR-recorded programs. Local advertisers will only pay for ads that have been shown and they can limit the number of times an ad is shown to a specific TV, Google said.” —JE
Tags:
advertising,
Google,
Google Fiber,
programmatic ad sales,
TV advertising
