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” In most cases, the problem is that what constitutes a video ‘view’ exactly is up for debate. If ads are being autoplayed, views are easier to get — but whether they’re worthwhile is still a question brands are asking.” —JE
Ellis, Justin. "Brands confront video metrics mess in an age of autoplay." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 8 Jul. 2015. Web. 24 Nov. 2024.
APA
Ellis, J. (2015, Jul. 8). Brands confront video metrics mess in an age of autoplay. Nieman Journalism Lab. Retrieved November 24, 2024, from https://www.niemanlab.org/reading/brands-confront-video-metrics-mess-in-an-age-of-autoplay/
Chicago
Ellis, Justin. "Brands confront video metrics mess in an age of autoplay." Nieman Journalism Lab. Last modified July 8, 2015. Accessed November 24, 2024. https://www.niemanlab.org/reading/brands-confront-video-metrics-mess-in-an-age-of-autoplay/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/reading/brands-confront-video-metrics-mess-in-an-age-of-autoplay/
| title = Brands confront video metrics mess in an age of autoplay
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 8 July 2015
| accessdate = 24 November 2024
| ref = {{harvid|Ellis|2015}}
}}