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How can we reach beyond the local news choir? Spotlight PA’s founding editor has ideas
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Fast Company / Sarah Kessler / Oct 20, 2015
“GBS is an independent LLC fully funded by CNN, and it aims to create video that is appealing to millenials (more specifically, “urban-located, globally curious 25- to 35-year-olds”), shareable on social networks, and appropriate for native advertising—all objectives that CNN, with its strict focus on news, is somewhat awkwardly suited to pursue.” JE
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