We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
The ad shows a background that scrolls, expands and moves as the user scrolls down the page. Ads his company presented in this format have seen twice the click-through rate of its other mobile ad formats, according to one marketing exec at luxury brand Cole Haan. —SW
Tags:
mobile,
mobile advertising
