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The media becomes an activist for democracy
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Feb. 3, 2010, 6 p.m.

Links of Twitter: NBC to monitor ad viewing across screens, Murdoch says News Corp on ‘cusp of a digital dynasty,’ paywall tech firm keeps expectations low

Emerging provider of paywall technology warns clients profitability will not be fast. Their service fee is 20% http://j.mp/dnEr9B »

Hurry, Taylor deadline for “fairness” in newspaper reporting is this Friday. Grand prize: $10K http://j.mp/a19zOE »

When an ad loads before a video plays on a newspaper or magazine site, 25% of viewers click away http://j.mp/cnmerh »

Murdoch: News Corp is on the “cusp a digital dynasty,” after posting better-than-expected earnings http://j.mp/duaGzP »

NBC wants to show you more ads on more screens. It plans to track 40 users across devices during the Olympics. http://j.mp/aRoF14 »

For magazines, “less worse” is the new trend. Major pubs expect single, rather than double digit declines http://j.mp/cT7ZVj »

POSTED     Feb. 3, 2010, 6 p.m.
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The media becomes an activist for democracy
“We cannot be neutral about this, by definition. A free press that doesn’t agitate for democracy is an oxymoron.”
Embracing influencers as allies
“News organizations will increasingly rely on digital creators not just as amplifiers but as integral partners in storytelling.”
Action over analysis
“We’ve overindexed on problem articulation, to the point of problem admiring. The risk is that we are analyzing ourselves into inaction and irrelevance.”