We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“[The study] found that a full-page ad in a paper the same size as the tabloid the New York Daily News will be viewed by 88% of readers, for an average time of 2.8 seconds. In comparison, a billboard format ad on a website will get 38% of people looking for just 1.5 seconds.” —
Tags:
advertising,
online advertising,
print,
print advertising,
viewability
