New report points to native advertising opportunities, hurdles for newspaper media

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International News Media Association / Dawn McMullan / Oct 31, 2016

According to the INMA/Native Advertising Institute survey, 11 percent of overall advertising revenue from newspaper media was channeled to native advertising in 2015. That share is expected to grow to 25 percent by 2018. Some 89 percent of respondents say native advertising is important to their companies. —

Tags: native advertising