On average, 81 percent of commenters at the news sites included in the report said they’d like it if reporters clarified factual questions in the comment section; that percentage varied between 71 percent and 87 percent across the sites surveyed.
In addition, an average of 73 percent of respondents said they wanted “experts” on topics covered in a news article to weigh in on comments (percentages varied between 61 percent and 82 percent across the sites surveyed). Nearly half said they’d like it if journalists highlighted quality comments. (The Washington Post will begin doing even more of that on Friday, when it launches an email newsletter highlighting top reader comments and discussion threads.)
Regarding reporters, 58 percent said they’d like it if journalists actively contributed to comment sections (variation: between 51 percent and 68 percent):
(This preference varies for those who post comments versus those who only read and versus those who neither read nor post comments: 61 percent of those who post comments say they’d like journalists to actively contribute, compared to 56 percent of those who read comments, and 50 percent of those who neither read comments nor post them.)
“Comments are all too often under-resourced and ignored in newsrooms,” Andrew Losowsky, project lead for The Coral Project, said in a statement. “This survey demonstrates a huge opportunity for conversations that bring journalists and their audiences closer together.”
There are many other potentially useful nuggets on commenting behaviors and preferences in this study, which you can read here. A few of them:
5 comments:
I am a long-time and prolific Wash Post commenter. I like: Ignore buttons banishing repetitive, lame, or simply pointless commenters and trolls paid and otherwise. The problem is you can IGNORE so many people, but their “replies” still appear and it gets confusing. I like: Funny or clever comments, excepting all those dumb names for Donald Trump (Cheeto Jesus and the like. I like: Informative comments, drawing in sources I may not have seen. (I also try to provide those.) I respect people who comment using their own names, as I do, but I also find some of the names people pick amusing. So I am neutral there. And once, a person being commented on CALLED me long distance to argue, so that wasn’t too cool. I don’t mind the reporter or author joining in the comments, but not to argue with detractors. What I really dislike is this new Post idea of separating out some comments as FEATURED, leaving the rest to be also-rans. I never read the FEATUREDs–heck, maybe I was in there, who knows. I don’t think we need to be curated.
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Hi niemanlab.org admin, Thanks for the informative post!
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Dear niemanlab.org administrator, Your posts are always well-supported by research and data.
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